We analyzed the existing solutions on the market - made up SEO-promotion tasks and upgraded the inBus service code.
The work started by redesigning the footer and header to improve the user experience. The front end was fixed based on the UX analysis. We also improved the website design and increased the directory structure.
Refactoring, weight optimization, and website loading speed optimization were done.
Due to the simple interface, each user can find any route he is interested in. Changed the search form, which simplified the process of buying a ticket. For convenience, Ukraine is placed in the first position on the list.
We improved ticket selection functionality. During the layout, 30-40 waypoints were manually added to adapt the selection for the desktop and mobile versions of the website. That is, the passenger, when buying a ticket, sees not just the point of departure and arrival, but the entire route with cities, which can be from 3 to 20+. This functionality helps you choose the best travel route and improves the user experience.
We completed a number of SEO tasks:
- Conducted a technical audit
- Collected the semantic core for TT
- Optimized metadata
- Poured all important links into the search index
- Created a technical task for a copywriter on Miralinks to purchase links
- Changed links to the pages
As a result, the developed functionality allows the client to place this “block” on different websites, not being limited in their number, simply by entering a small script code.
INBUS is a direct retailer of bus tickets from all bus stations in Ukraine. They have been in the niche for over 15 years.
Brander coped with the task 100%. We got completely ready-made working applications that allow buying bus tickets in up to 60 seconds.
At this stage, together with the company, we decided to continue working and we are developing not one, but four projects.