When a team of experts are working on an idea, the latter turns into a business. Launching a startup is a challenge and we are ready to accept it. We will research your idea and help you with building up a business model, bringing a fully functional product into the market. We have cases of successful startups in our portfolio. Together we have gone a long way from generating an idea to an ongoing business. We keep collaborating with loyal customers and expand functionality of the applications.

Usually, a start-up manages to get only a small inflow of investment at the start, so the opportunities for its promotion are more modest than for large projects. Often the first investor is the author of the start-up himself. We understand the difficult situation in which such projects find themselves, so we are always happy to take on interesting ideas. Our task is to ensure the project's rapid growth and payback. Let's look in detail at how this is done and what tricks are used.

Which Start-Ups Are Favoured by Brander?

We like all projects that should have their own website or app. Given the specialization of our company, we choose those who can not only build a profitable business, but also become part of our portfolio. Here is a partial list of those we particularly like:

Classic B2B/B2C
Online shops with a wide range of products
Social networks
Enjoyment of the Process

You must realize that the success of a start-up depends almost entirely on you. To increase the likelihood of success, you need to structure the process of achieving your goals in such a way that it is easy and enjoyable. Ask yourself what exactly you should be doing in your new business. Often the wrong focus will ruin even the best companies, so don't repeat other people's mistakes:

  • Find a balance between your passion, skills and the business you are getting paid for.
  • Determine (with our help) the demand for start-up products on the market.
  • Organize your skills in such a way that you can translate them into financial terms. If this can be done without difficulty, you have found a gold mine!
Types of Start-Ups
Successful clones

Look at the domestic media, social networks and messengers. For the most part, they follow their more successful counterparts. The language barrier between different countries allowed them to occupy a promising niche in time and become quite successful.


Such companies brazenly break into the game and try to bypass its participants, as well as seek to "tear a big chunk" from the market leaders. In such cases, any tricks are used, starting with an attractive appearance and ending with more favourable prices. Everything that helps to gain recognition and seize the upper hand is used.


The innovative approach of such a start-up does not immediately unlock its potential. We have come across similar projects, and it requires some creative thinking to see where the start-up's hidden strengths lie.


These types of start-ups rely on high technology, so it's important to realize that they need serious financial investment as well as certain connections in the business world.

how much
How Much Does a Start-Up Cost?

Probably every start-up thinks they are more interested in this question than anyone else. Unfortunately, it is not possible to announce a price without prior research. We are not aware of your ambitions, we don't know where the company is aiming, and we don't fully understand what our role in this formula will be. So let's clarify the following nuances:

  • A start-up is an applied task and a set of different technologies (from simple to complex). Often the tasks are reduced to the development of an online shop, news aggregator or messenger.
  • Tell us about the planned load for the resource and the pool of tasks it should perform on a daily basis.
  • How much additional functionality might be required? This includes group image sharing, chat rooms, answering questions, and notifications of user actions.
  • At least in general terms, describe how you see the admin part of the service.
Our Principles

At the moment of decision, remember:

  • Brander values your time and money. We won't waste it on trivial matters unless the job requires it.
  • Brander is committed to long-term relationships, so every client is a partner and colleague.
  • Brander takes your wishes into account and likes to see them come true.
  • Brander stands for consistency, minimal stress and mutual understanding. This is the atmosphere in which we work best!
the choise is yours
iOS native
Swift Objective C
Swift Objective C
Android native
Java Kotlin Dart C++
Java Kotlin Dart C++
Symfony Node.js Python
Symfony Node.js Python
Stages of a Successful Start-Up
"Sowing campaign"
This is the stage you go through without us. It is the stage when a bright idea is born and technical solutions are found to realize it in the best possible way. Sometimes it can be just a rough outline, which you tell our specialists about. They will analyse the market, write a business plan and form a technical specification.
Starting time
Let's assume that there are enough finances, development priorities have been prioritized, and now we need to understand how the product will be implemented in a competitive environment. It is not so easy to beat the competitors, you understand. They have secured their positions and will not want to give them up without a fight. Now is the time to show your mettle and creativity.
Grow up!
If the product has managed to become one of those lucky 10% of start-ups that survive the first few days of their existence, then it needs to start growing. The product must reach the so-called "payback point" and begin to bring profit to the investors who entrusted their money to the author of the start-up.
Once the goals of the business plan have been achieved, the developer should not stop at what has been achieved and promote his brainchild to new markets. The courage resulting from the success of the initial stages will make this much easier.
Why Do Start-Ups Choose Us?
We don't make empty promises
Extreme honesty is essential to the success of a common endeavour. After the first research conducted by our team, a start-up will know almost everything about his project. If it seems to us that the project will not break even, or the UK market is not ready for it, we will have to tell you the bitter truth.
We see opportunities even in the challenges
As long as there are problems, they must be solved. We have decided for ourselves that our vocation is to find these very solutions. We do this 24/7, including with start-ups.
We turn start-ups into businessmen
Young and immature, they come to us for advice. We are happy to help, because we know that any start-up requires investment. An investment can be not only a crisp dollar, but also wise advice.
We find investors
The biggest problem for start-ups is almost always money. Finance opens up opportunities, doesn't it? Our task is to find that very money and turn our common endeavor into a profitable infrastructure.
Most popular questions
It is a start-up without an idea, finances or a leader. But don't hurry to get upset, because more than 90% of them are like that.
The arrangement is always individual. Almost everything depends on the size of the contribution a person with money makes, but the speed of payback also has an impact. If the start-up invests within the stipulated timeframe and recoups the first instalment, the terms can be renegotiated.
Such cases are of a private nature, and we do not practice this. Nevertheless, we know quite a few freelancers who do projects for free in pursuit of fame. But you cannot complain to them if you do not like their work.

Projects completed on UpWork


Projects received Honorable Mentions

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Startup Software Development

Brander’s startup software development is about creating digital tools for start-up businesses. It involves building applications that are tailored to the specific needs and challenges of startups. These solutions are designed to increase efficiency, streamline operations and drive growth in the dynamic startup environment. The focus is on creating user-friendly and scalable software that meets the unique goals and requirements of emerging companies.

Phases of a Startup Software Development Process


Ideation is the starting point of startup business development. It's the creative phase where innovative concepts are generated and brainstormed. This stage involves coming up with unique ideas that could form the basis of the software.

Business Validation

Business validation is the second step in startup software development. It involves assessing and confirming the feasibility of the ideas generated during ideation. 


The design phase of startup software development carefully plans the user experience and interface. This phase shapes how the software will look and feel, and provides a clear blueprint for the development team.


Development is the stage where skilled programmers bring the software to life by coding it based on the design specifications. This phase transforms the conceptual ideas into functional software, laying the foundation for the subsequent testing and implementation steps.


Testing is a critical phase in initial software development. It ensures the functionality and reliability of the software under various conditions. This phase identifies and resolves potential problems, bugs or inconsistencies, ensuring a more robust and stable final product.


Implementation is the stage at which the software is integrated into the operational environment. It marks the transition from development to active use, making the product ready for use.


Deployment is the step where the software is officially released and made available to users. It marks the culmination of the development process and allows the startup's product to be used in real-world scenarios.

Product Launch

Product launch is the moment when the software is introduced to users. It marks the official entry of the startup's product into the market, creating awareness and anticipation.

Techs & Tools We Use in Custom Software Development for Startups

Custom software development for startup uses a variety of techniques and tools to create bespoke solutions that meet the unique needs of emerging businesses. Programming languages such as Python and JavaScript are commonly used for their flexibility and efficiency in building scalable applications. Frameworks such as React and Angular provide a foundation for creating interactive and dynamic user interfaces, while back-end frameworks such as Django streamline server-side development.

Database management systems, such as MySQL, help organize and store data efficiently, which is critical for startups dealing with growing data sets. Cloud platforms such as Azure provide scalable infrastructure and services, allowing startups to manage their applications cost-effectively. Version control systems such as Git facilitate collaboration between development teams, ensuring a smooth and organized workflow.

In summary, technology for startup business development is diverse and address different aspects of the development lifecycle. The selection of these tools depends on the specific requirements of the project, ensuring that startups can create robust and scalable software solutions tailored to their unique needs.

SDLC Models of a Startup Software Development Process We Use


Agile divides the business development for startup into small, manageable increments called iterations or sprints. Each iteration produces a working and potentially shippable product. Regular feedback from stakeholders ensures continuous improvement throughout the development cycle. 


It follows a structured progression through predefined phases such as requirements, design, implementation, testing, deployment and maintenance. Each phase must be completed before moving on to the next, much like a cascading waterfall. This model is highly structured, with a clear and rigid plan established at the project's outset. 


Lean promotes a customer-centric mindset that delivers value through rapid iterations and responsiveness to changing requirements. This model prioritizes the most critical features and ensures a lean and mean development process.


It allows for incremental improvements and adjustments throughout the development process. Each iteration produces a version of the software, and subsequent iterations build on the previous ones.

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