Facebook advertising

UK entrepreneurs are still wary of social networks. Often we have to give hour-long lectures on why this is now the best platform for advertising of business. To save time in the future, we decided to write about it. So, attention to the screen, we are going to talk about Facebook advertising.

Who Cares About Facebook?
Today, Facebook is the key social network for UK residents. For many years, the company's employees have been developing and improving advertising tools. As of the end of 2020, more than 8 million companies were actively advertising on Facebook. Could they all be wrong? Our answer is no!

Order Facebook Ads if you:
Trading with businesses and private customers
Developing a marketplace
Looking for a media audience
Trading
Realizing services
Setup Steps
Define the goals
We want to understand what we are dealing with. Do you need a quick influx of orders and applications, or are you in for the long haul? In both cases, you need to do your homework diligently, which is what we're going to do.
Budget
When we know how much you are willing to invest, then we will better understand how long and how effectively we will advertise you on Facebook. If you're worried that advertising will be expensive, we can reassure you that there are plenty of campaign options, and you're sure to find one that fits your budget.
Define landing page and placement
Let's talk about it in order. A landing page is a place where traffic from adverts on websites, in applications and messengers will lead. A placeholder is a place where adverts are placed. Facebook Ads Manager allows you to automatically select such a place. The algorithm will give a hint where the result will be the best.
Making and placing an advert
Our marketing copywriter writes the title for the advert and comes up with catchy text, while the team makes sure your advert is seen by as many people as possible. We create an audience based on loyalty. One-time clients are good, of course, but a stable income is even more interesting.
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What Are the Most Significant Benefits?
01
Very large audience

Just imagine that the global audience of Facebook is almost 3 billion people, 1.5 billion of whom visit the social network every day. That's why it's so easy to find customers on Facebook and to get a return on your advertising investment.

02
Targeting

Facebook Ads is a handy and easy to use programme, but you have to do a lot of work to set up your ads properly. We need to find out what audience we are targeting, for which we need to do some research. Only then will we be able to "hit the target"!

03
Payback

Now for more details on profitability. Facebook determines the price of advertising based on 3 factors. Firstly, you should find out how long the campaign will last, what marketing goals it pursues, and how fine-tuned the targeting needs to be. The main thing is that in all cases the effectiveness exceeds 80%.

04
Facebook tools

There are so many creative possibilities, formats for different audiences and fine-tuning that it makes your head spin. But that's only for beginners, and Brander is like a fish in water! We will set the schedule of your adverts and the intensity of promotion even for 3 months in advance. Any whim will be fulfilled.

deal

Our Principles

At the moment of decision, remember:

  • Brander values your time and money. We won't waste it on trivial matters unless the job requires it.
  • Brander is committed to long-term relationships, so every client is a partner and colleague.
  • Brander takes your wishes into account and likes to see them come true.
  • Brander stands for consistency, minimal stress and mutual understanding. This is the atmosphere in which we work best!
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Conquer Facebook Together
We've been doing this for 10 years
We've been in business for a long time, and have become adept at Facebook advertising since its inception. Now we are ready not just to set up promotion, but also to help you with tips and tricks, which, believe us, are more than enough.
We show you how to work with it
Clients can be very inquisitive, so we are happy to tell everyone how advertising works, why new clients will definitely come to them and bring the desired increase in earnings.
Introducing the world of digital advertising
As we said at the beginning, not every entrepreneur understands the role of social media in promoting their business. Our task is to explain, show and put ideas into practice so that the client is satisfied.
Supporting you all the way
Launching an advertising campaign is a serious business. We understand this, and once the campaign has been launched, we will remain in the project as consultants. If you need to change anything, we will certainly correct it.
LET’S DO THE PROJECT TOGETHER
FAQ
Now they are the same company, but these social networks are used by different audiences. Facebook is considered more "serious", so they set appropriate goals for it.
Prices vary greatly, as do the goals. Everything will depend on the scope of your plans. We'll know everything when we do our research and talk to you.
In an instant, of course not. Popularity is the result of systematic work for results. Advertising for Facebook is only part of that system.

Facebook Advertising Services

Facebook advertising services is like putting up a billboard in a busy city, but with superpowers. It's a way for businesses to show off what they have to offer to people scrolling through their Facebook and Instagram feeds. Imagine you have a cool new gadget to sell. You don't want to shout about it on every street corner, because not everyone who walks by is interested in gadgets. Instead, you want to find the people who are into gadgets, right? That's where Facebook Ads come in.

First, you design your ad. It could be a catchy image, a funny video or a carousel of your best products. Then you tell Facebook who you want to see your ad. Do you want it to reach young moms who love gadgets? Done. Want to target gamers who can't get enough of the latest technology? Done. Facebook advertising platform lets you choose who sees your ad based on things like age, location and interests.

Next, set your budget. You decide how much money you want to spend each day or for the whole ad campaign. Facebook won't let you spend more than you say you can, so there will be no surprises. Then you choose where you want your advertising to appear. It could appear in someone's News Feed as they scroll. It could sneak into their Instagram Stories or even show up in their messenger chats.

Benefits of Facebook Advertising

Facebook advertising service has a number of great benefits that can help you grow and succeed without breaking a sweat:

  1. Reach the right people. With Facebook Ads, you can target your ads to reach exactly who you want to reach. It could be new parents, fitness fanatics or tech geeks. So you don't waste time and money showing your ads to people who aren't interested.
  2. Budget friendly. You don't need a big bag of cash to get started with Facebook advertising. You can set your own budget and control how much you spend each day or for the entire PPC campaign. Plus, you can start with just a few dollars a day.
  3. Easy to use. You don't need a degree in rocket science to create Facebook ads. Facebook's Ad Manager is super user-friendly, with step-by-step guides to walk you through the process. You can create ads in just a few clicks, even if you're not a technical expert.
  4. Track your results. Ever wondered if your ads are working? With Facebook Ads, you don't have to wonder any more. You can track everything from how many people saw your ad to how many clicked on it or made a purchase. So you can see what's working and what's not, so you can make changes and improve your results.
  5. Drive sales and leads. At the end of the day, it's all about making money, right? Facebook Ads can help you do just that. Are you selling products online or trying to get people to sign up for your newsletter? Facebook ads can deliver real results and help you grow your business.

What's in the Facebook Advertising Service?

Looking for Facebook advertising in the UK? We could be a team of friendly helpers dedicated to making your business shine on Facebook.

Facebook Ads Audience Targeting 

Think of it as finding the right people to show your ads to. Brander ad agency in London uses special tools to find the people most likely to be interested in what you're selling. It could be mums who love cooking or gamers who can't resist a new gadget.

Facebook Ad Design and Creative Strategy 

We are also experts at making your social media ads look great. We can come up with cool images, catchy videos or slick carousels to grab people's attention as they scroll through their feeds. Furthermore, we can even come up with a plan to make sure your ads stand out from the crowd.

Facebook Ad Copywriting 

Words are powerful, and we know how to use them. We'll write a copy that gets people excited about what you have to offer. It could be a limited time offer or an important event. We even throw in a dash of magic to make sure your ads are as compelling as possible.

A/B Testing of Facebook Ads and Landings

Ever heard the saying "you don't know until you try"? We take that to heart. We create different versions of your ads and landing pages to see which ones perform best. This allows us to fine-tune your ads to give you the best possible results.

Facebook Ad Analytics and Optimization 

We're not just here to create ads. We are also there to make sure your ads are doing their job. Furthermore, we keep a close eye on how your ads are performing, using fancy tools to track things like clicks, views and purchases. If we see that something isn't working, we'll step in and make changes to get your ads back on track.

In short, the Facebook advertising service is like having a dream team of helpers to take care of everything. We find the right audience, create killer ads and make sure they get results. With our help, you can sit back, relax and watch your business take off on Facebook.

How Do We Deliver Our Facebook Advertising Service?

Let's break down how we deliver social media advertising services on Facebook in simple terms.

Consultation

Think of it as a friendly chat with social media advertising agency Brander. We wish to know everything about the business. What you sell, who your customers are and what you want to achieve with Facebook advertising. We ask lots of questions to understand your advertising goals and come up with a plan to help you achieve them.

Account Set-up & Ad Creative Research

We roll up our sleeves and get to work setting up your Facebook advertising account. We also do some detective work to find out what kind of ads will work best for your business. This might involve looking at what your competitors are doing, or researching what types of ads your target audience likes.

Kick-off Call & Campaign Development

Time to put the digital marketing plan into action! We schedule a kick-off call to discuss ideas with you. We will talk about things like ad formats, targeting options and budgeting. Then we get down to creating your ads and setting up your ad campaigns. This is where the magic happens!

Launch & Management 

It's time to go! We launch your Facebook social media advertising campaigns and start managing them like a pro. We keep an eye on things to make sure your ads are running smoothly and getting the results you want. If anything needs tweaking, we'll jump in and make adjustments to keep your campaigns on track.

Reporting & Analysis 

We will not just set it and forget it. We will send you regular reports to keep you informed of how your ads are performing. Furthermore, we will also break down all the important metrics. How many people have seen your ads, how many have clicked on them, and how much have you spent? You will always know exactly what you're paying for.

Optimize & Iterate

We are always looking for ways to make your ads even better. We analyse the data from your campaigns to see what's working and what's not. Then we come up with new ideas to optimize your ads and improve your results. It's an ongoing process of testing, learning and tweaking. We'll make sure you get the most out of your Facebook advertising efforts.

And there you have it. With our help, you can sit back and relax, knowing that your Facebook advertising is in good hands. We take care of everything from start to finish, so you can focus on running your business and watching it grow.

The Targeting Options We Use for Our Facebook Advertising Services

Let's break down the targeting options Brander uses for its Facebook UK advertising services in simple terms.

Location Targeting 

This means we can choose where your ads will be seen. Whether it's a specific city, state or country, we can make sure your ads reach the right people in the right place.

Age and Gender Targeting 

We can target your ads by age and gender. Are you trying to reach young adults or pensioners, or perhaps your product is more popular with men or women? We can tailor your ads to your target audience.

Interest Targeting 

This is about reaching people who are interested in specific topics or activities. Whether it's cooking, fashion, or travel, we can target your ads to people based on the things they like and the pages they follow on Facebook.

Behavioural Targeting 

This means we can target people based on their online behaviour. Perhaps they've recently made a purchase, are planning a holiday, or are avid online newsreaders. We can use these behaviours to reach people who are more likely to be interested in your ads.

Custom Audiences Targeting 

This is like reaching people who already know your business. We can target your ads to specific groups of people. They could be email subscribers, website visitors, or people who've interacted with your app. 

Lookalike Audiences 

This is about finding new people who are similar to your existing customers. We can create a lookalike audience based on your current customer list. Facebook will find other people with similar characteristics. This helps you reach new potential customers who are likely to be interested in what you offer.

By using these targeting options, we can make sure your Facebook ads are seen by the right people. And they're most likely to be interested in what you have to offer. This helps increase the effectiveness of your ads and drive better results for your business.

FAQ

How Much Does It Cost to Advertise on Facebook?

Facebook is an advertising company with different prices. The cost of advertising can vary depending on a number of factors, but it's like a buffet. You choose how much you want your advertising spend. Facebook advertising can be affordable for businesses of all sizes. You can start with just a few dollars a day and adjust your budget as you see fit. It's a flexible and cost-effective way to reach your target audience and grow your business.

What Does Facebook Advertising Services Include?

We have a team of experts to help you create and manage ads on Facebook. They handle everything from start to finish, making sure your ads reach the right people and deliver results. The team will use Facebook Pixel targeting options to make sure your ads are seen by the right people. They can target based on factors such as age, gender, location, interests and behaviours to reach your ideal audience. With our expertise and support, you can create effective ads that reach your target audience and achieve your business goals.

What to Look For in a Facebook Ad Services Provider?

Look for marketing agencies with experience of running successful Facebook advertising campaigns. They should have a track record of helping businesses like yours achieve their goals. Make sure marketing services know the ins and outs of Facebook advertising. They should be up-to-date with the latest trends and best practices to help you get the most out of your ads. Your business is unique, so your ads should be too. Look for a provider that offers customized solutions to meet your specific needs and goals.

What Metrics Does Facebook Ads Measure?

Click-through rate (CTR) is the percentage of people who click on your advertising after seeing it. It shows how effective your ad is at getting people to take action. Cost per click (CPC) is how much you're paying for each click on your ad. It helps you understand how efficiently your budget is being spent. Return on investment (ROI) tells you how much revenue you're getting for every dollar you ad spend. It helps you measure the overall effectiveness of your paid advertising campaigns.

What Are The Best Practices for a Facebook Advertising Campaign?

Understand who your target audience is. This will help you create ads that speak directly to them and grab their attention. Use eye-catching images or videos in your ads to make them stand out in people's news feeds. A picture is worth a thousand words! Keep your ad copy short and right to the point. Make sure it clearly communicates what you're offering and why people should care.

What Companies Should Use Facebook Ad Management Services?

Businesses of all shapes and sizes can benefit from using Facebook social media management services. Any business looking to reach more people, increase sales or grow their brand can benefit from using Facebook ad management services. Are you a business looking to reach more people, increase sales or grow your brand? Facebook Ads can be a powerful tool, and we can help you make the most of it.

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