Contextual advertising

Contextual advertising is displayed on the search page depending on the type of content. It is seen by users whose interests overlap with the promoted product. If you look more broadly, contextual advertising involves placing advertising messages next to relevant content. Don't get distracted, because what follows will be more interesting.

How Do We Work With Contextual Advertising?
Niche and product analysis
At this stage, we need to understand how to sell your brand and your product. It is impossible to launch contextual advertising without preliminary analytics.
It's about analytical nuances, setting up a semantic kernel, and running search metrics.
Preparing the data feed and Google Merchant
Feed links 1C to websites and allows uploading the full product catalogue to shopping sites. Merchant is a Google development that allows you to monitor how products are displayed within the shop and on search pages.
Rubbish words
Let's say you sell mobile phones, and you don't want phones to be displayed on a site with intercoms. It is important to put only the essentials in the core.
CMS is a content management system. If we agree to launch, we select interests for targeting.
Result control
We will offer the client a table with prescribed formulas to calculate the cost of the project, as well as find out how much advertising will cost per week/month, and how much income it will bring.
why are you so popular?
Where’s the Popularity Coming From?
Working on demand

The customer is searching for the product he needs, and here he is additionally tantalized by your offers. This way, it is easier to lead him to conversion.

Quick results

If you need conversion through SEO, the process takes some time. As for context, it can give results much faster.

Large coverage

Search engines are now used by all users in general. Sites with which search engines co-operate get a boost to their audience. Context can be called one of the most convenient types of advertising, because the user immediately follows the link, and for this he does not need to do an independent search. So you can more easily and quickly get access to the desired product.


Context works with almost all formats. Multipage websites, lendings, digital products and online shops can all interact with contextual advertising.


Our Principles

At the moment of decision, remember:

  • Brander values your time and money. We won't waste it on trivial matters unless the job requires it.
  • Brander is committed to long-term relationships, so every client is our partner.
  • Brander takes your wishes into account and likes to see them come true.
  • Brander stands for consistency, minimal stress and mutual understanding. This is the atmosphere in which we work best!
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How Do We Keep an Account?
i have the power

And How Do You Set It All Up?

We make clients a brief. For this we have a special form in which you have to answer simple leading questions. If you can't do it yourself, we are ready to help. We are also interested in a detailed analysis of the niche and the product that is related to it. The report will reflect the budget, weed out unnecessary items, and show opportunities that will ensure you don't spend more than you need to. Then the fun part begins. We need to:

  • Set up an advertising account and analytics
  • Collect keywords
  • Discard stop words and unnecessary phrases
  • Start the actual process of creating contextual adverts.
Why Are We Contextual Advertising Gurus?
We've been in business a long time
We have been in the market for over ten years and have successfully closed over a thousand cases. However, we do not allow ourselves to rest on our laurels and justify our reputation by constantly improving the quality of our work.
We're operational
From the initial stage of ordering contextual advertising to the moment you see it in action will take a minimal amount of time. We value your time and do not allow ourselves to waste it.
We're loyal
We like the people behind successful deals even more than we like the deals themselves. It's about you and the other entrepreneurs who have entrusted us with their money and bold ideas. We value that trust and do our best not to let our clients down.
We're proactive
We admit that sometimes there are clients who are not ready to dive head first into the process and blame everything on us. This approach is alien to us, so we will try to maximize your fascination with the idea of contextual advertising, and explain its role in the promotion of your business. Believe us, it will be interesting.
If they have more sales and are higher in the Google search results, then probably yes. But the other question is how effective their promotion is. We'll make them howl with envy.
Well, it depends on what you compare it to. Brander employees are sure that everything pays off in successful sales, so we advise you not to skimp on tools that will boost your business several times over in the long run.

Projects completed on UpWork


Projects received Honorable Mentions

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