Magento eCommerce Developers

What is eCommerce? You know the answer to this question because it is obvious. Everything related to the purchase and sale of goods or services on the Internet belongs to the field of eCommerce. Even if you are trying to sell your old shoes via the Internet, you can already consider yourself a full participant in this process. Jokes aside, but in a more traditional sense of eCommerce — these are still full-fledged online stores and marketplaces. Let's talk about them.


How did online trading appear, and why is it beneficial for everyone?

The history of eCommerce began in the distant 60s in the United States. It is no coincidence that it began in the United States, because it was this state that played a key role in the development of capitalism. It was there that the foundations of the modern banking system were laid and the first primitive technologies for data transmission at a distance were developed, which later served as the basis for the worldwide Internet. In the 80s, big computers were replaced by more compact personal ones, and in the mid-90s, Internet banking appeared. This fact served as an impetus for the creation of the first primitive online marketplaces.

A revolutionary event occurred in 1995, when programmer Jeff Bezos founded Amazon and opened the world's first online store of the same name. It is curious that initially only books could be bought through it, and Bezos had to work as a part-time storekeeper and loader, as he packed and sent the first orders to customers with his own hands. At the moment, Amazon is the largest and most recognizable online store in the world, and Bezos is resting on his laurels, taking the second place in the list of the richest people on the planet (only Elon Musk is ahead of him).

In the same 1995, the eBay online auction opened, after which all kinds of online trading platforms began to grow uncontrollably like mushrooms after rain. Many businessmen from all over the world already then realized that a new gold mine was discovered, accessible to everyone, and began to actively develop it. Nevertheless, the online stores of the nineties were still niche in nature and flourished only in the progressive West, since the majority of Asian countries had not yet entered the digital era, like Africa and South America. But everything changed with the arrival of the long-awaited millennium.

The 2000s were the heyday of digital technologies, the Internet, computers and mobile phones with pocket PC functionality. But specifically, online stores soared to the peak of popularity in connection with the COVID-19 pandemic, when people, on the recommendations of doctors, began to leave their homes less often and began to massively order goods with delivery via the worldwide network. Billions of people around the world have realized that online trading is beneficial in every way. It is simpler, cheaper, more convenient, more practical and less time-consuming.

What is Magento, and what does Brander have to do with it?

Imagine you are a builder, and you need to design a multistory building, but you don't have a crane, a concrete mixer, and the necessary power tools. The complexity of making a building in such conditions is comparable to the difficulties that programmers had to overcome in the 90s, when they had to create the first online stores from scratch and write unique HTML code for each of them. It was extremely time-consuming.

The situation changed for the better when the first CMS appeared. The content management system not only facilitates the process of developing an online store, but also allows you to manage it through a special admin panel. As a result, not only a programmer, but also an administrator or moderator with user skills can now add new products to the catalog, respond to customer reviews and form pricing rules. This is very convenient for owners of online stores, because they do not have to constantly keep staff or hire specialists who, even for such simple actions as adding a new product to the catalog, would have to edit the program code.

CMS Magento has many advantages, but we will list the key ones:

  1. This content management system was originally created for the development of online stores, and not other categories of sites.
  2. It has everything you need for eCommerce, including product catalogs, filters, shopping carts, user accounts, reviews, ratings, etc.
  3. The admin panel allows you to create a hierarchical site management structure with different access levels.
  4. Numerous ready-made templates, as well as additional plug-ins.

And now let's get acquainted. We are IT-company Brander, which specializes in the development of websites of various profiles, mobile applications and much more. Regarding Magento, we are ready to offer the following services:

  • development of an online store based on this CMS from scratch;
  • updating the Magento version to the latest;
  • integration of additional extensions for eCommerce;
  • technical support of an already created site based on Magento;
  • work on the mistakes of the previous company, which you entrusted with the creation of an online store based on this CMS.

More detailed information can always be obtained from our managers. We are well versed in any CMS, so we will be glad to cooperate.


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Magento eCommerce developers

Magento eCommerce developers are most often generalists who also develop mobile applications and other software. Many mistakenly believe that a developer and a programmer are one and the same. In fact, the developers should be considered a broader concept. They are not just programmers who write code, but also creative people with an artistic approach to their work.

What is eCommerce?

Magento developers work in the field of eCommerce. Today this word has become fashionable, interest in it is growing, but not everyone understands what it means. This concept is closely related to advertising, sales and purchases on the Internet, which save time and money. To be successful in this business, you need to understand how it all works. Online shopping, without exaggeration, has greatly changed our lives. Almost all large and medium-sized companies are already represented online, and even some small firms and entrepreneurs are also trying to create their own sites for sales. Businesses of various sizes are striving for the Internet, because everyone understands that the future belongs to online stores.

Magento eCommerce developers are experts in the digital economy, where advertising and financial transactions take place over the Internet. In fact, any person who sells or buys something online is a participant in this process. All representatives of this process can be divided into three main categories:

  • entrepreneurs, manufacturers, suppliers and sellers of goods or services;
  • developers and marketers who help create websites and software, as well as promote the product on the market;
  • shoppers who view, select, order and pay for products.

Magento Ecommerce developers divide online trading into several main models:

  1. B2B. In this model, the company sells its goods and services not to retail customers, but to another company.
  2. B2C. This is the classic type in which an entrepreneur sells goods and services to retail customers.
  3. C2C. Most often, these are online auctions, where Internet users sell used equipment, author's products, etc. to each other.
  4. C2B. The reverse model, in which users sell something to online stores (for example, their author's products or works of art).
  5. B2A and C2A. These are specific and not very common models in which government bodies are involved.

What is Magento?

Magento developers call this program a content management system. Unofficially, this CMS is recognized as the best, since more than 200 thousand sites are already running under its management, among which there are online sites of many well-known brands. This software is characterized by flexibility, performance and wide functionality.

Certified Magento developers choose this CMS not by chance, because it has objective advantages:

  • support for numerous languages;
  • access restriction for administrators of different levels;
  • support for several different currencies;
  • discounts, promotions and other customer loyalty programs;
  • detailed and automated reporting;
  • the ability to manage multiple online stores from one admin panel;
  • division of goods into categories, convenient filters;
  • the possibility of introducing additional third-party modules that significantly expand the functionality.

As certified Magento developers, we know that this CMS cares about business owners and customers alike. For example, customers are given the opportunity to leave reviews and evaluate products, which is very important for them. Everyone wants to be heard and has the right to express their opinion. To get your site to the top of Google search results, we will optimize SEO. For this, a so-called “map” of the online store will be drawn up, which will be studied by the “robots” of search engines.

Despite the wide basic functionality of Magento, Brander specialists are ready to add additional modules if necessary. For example, these may be additional payment methods that will require the integration of certain payment systems. In general, this CMS is optimally suited for online stores of any kind, regardless of the category of goods that are sold. It is also optimized for large online stores and marketplaces.

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