Magento SEO Services
Magento SEO services may be needed by representatives of e-commerce, whose online stores are built on this CMS. This content management system is open source, and this is one of the main reasons for its popularity. Due to its features, it is great for developing large-scale online stores. This CMS is chosen because of its high adaptability, numerous built-in tools and the ability to manage multiple sites from one admin panel.
Learn more about Magento
Services of Magento SEO companies are in demand because this content management system is focused on e-commerce. The possibilities of this tool are so wide that they can satisfy the needs of any entrepreneur. This CMS initially provides ample opportunities, so specialists from IT companies do not always have to “fasten” additional functionality. Default features include staged filtering, bundling, browsing history and more. Catalog management can be automated if desired, and this is extremely important for online store owners.
Magento SEO services are needed for search engine optimization and implementation of marketing tools. It is important that your online store is displayed on the first page of Google search results, otherwise it will be bypassed by competitors. As practice shows, Internet users rarely open the second page of search results, and the third even less often. It is important to create the right "map" of the site, which will be guided by search robots. The owner of an online store will also be very helpful with marketing tools, including all kinds of promotions, discounts, coupons, etc.
Magento SEO Services are often ordered, because this CMS provides ample opportunities:
- confirming, changing and deleting product tags;
- the ability to create redirect search results;
- virtual showcase;
- image management with the ability to automatically resize;
- personalized goods;
- RSS feed;
- discount report;
- tax report;
- selection of VIP clients who order frequently or choose expensive goods;
- formation of lists of goods that were in the basket, but were not purchased;
- reporting on negative and positive customer reviews;
- much more.
Performing SEO optimization
You really need the services of Magento SEO companies, even despite the fact that this default CMS is already well optimized for search queries. The difficulty lies in the fact that you don’t know how to set everything up correctly.
Removing index from URL
Initially, due to the engine specifics, the web pages are passed through the index file, as a result of which incorrect links are formed. These URLs are not optimized for searching. To fix this, you will need to enable Server Rewrites in the settings.
Setting up SEO for your catalog
Magento SEO company will make the necessary settings in the optimization section. For example, we will disable the use of the category path for product addresses, and then enable the use of the canonical link tag for categories and products. The URL of the link must show Google where the original web page is located. This will protect against the occurrence of duplicate pages when all kinds of filter parameters are applied for changing the address.
Changing Title and Description
One of the important tasks to be completed by Magento SEO agency is a home page optimization. This will significantly affect the success of promoting an online store. The main URL is usually called “Home”. In the process of changing it, you must enter the name of this page. Ideally, the name should consist of five or more words which maximally reveal the essence of the business. For example, if you sell children's goods, then it will be the words "children's clothing, toys, food, hygiene, etc." As for the Description section, you enter an additional description of your business. These will be the words like “good prices, delivery service, high quality” and so on.
For Magento SEO experts, there is a lot of work. Here are some more important points:
- Adding prefixes for names. As a result of such manipulations, your online store will become more recognizable for Google.
- Development of a sitemap for searching. It is created in the "Catalog".
- Specifying correct names, descriptions and key words for different categories of goods. This is important if you want them to be sold.
After we complete the above steps, you will definitely become very good friends with Google search. Brander has extensive experience in SEO, so we are ready to take the job and provide you with an excellent result. You are unlikely to be interested in more details about all the actions that must perform in the course of our work. On the other hand, we are always open to an honest dialogue, so if you wish, please contact our managers for more detailed information. We will gladly explain in the most understandable language how and why you need to optimize your online store.