Research and analysis
At this stage, the goals of the website creation and the definition of its functional tasks are determined.
Target audience analysis. The needs, pains, preferences and characteristics of the target audience are studied. This helps to form a positive user experience.
Competitor analysis. Conducted a study of competitor sites to identify their strengths and weaknesses.
Development of structure and layout
Development of the site structure. The main sections and subsections are defined, site maps are created.
Layout development. Development of a rough layout that determines the distribution of elements on the pages. It is used for the first demonstrations to customers and making corrections.
Creating a design
Color palette and work with fonts. The color scheme is defined, fonts are selected, corresponding to the brand and site goals.
Development of graphic elements: logo, images, illustrations.
Interface design. Interface design is created, including navigation elements, buttons, forms and other components.
Development of the technical part
Selection of tools and technologies. The technology stack suitable for the realization of the site's tasks is determined.
Work with the database. The database structure is created, if necessary.
Frontend and backend development. Development of client (frontend) and server (backend) parts.
Tests of the functional part. Functionality tests of all functional components.
Compatibility tests. The site is tested for how correctly it is displayed on different devices, OS, browsers.
Security tests. Checking the level of site security and its protection from potential threats.
Optimization and promotion
Optimization. Improving performance and page load speed, optimizing images and other elements.
SEO-optimisation. Application of search engine optimization methods to increase the visibility of the site in search engines.
Promotion. Development of a promotion strategy, including the use of social networks, contextual advertising and other channels.
Start-up and support
Website launch. The site is hosted.
Staff training. If there is a need, the staff is trained to work with the administrative part of the site. Additionally, instructions are provided.
Technical support. The company-developer provides technical support services, updates and subsequent maintenance.