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HT.KZ | PPC + TARGET

HT.KZ Appstore App

Kazakhstan

2020-2021

We have already had the experience of cooperation with this client. We developed an application for HT.KZ, they are satisfied with the result.
After product development, the client had no idea how to promote the application. Therefore, after the development, the client switched to marketing.
Since the client had no experience at all—we did all the work from scratch.

Project team

Chornopyatko Yevhen

Senior Media Buyer

Orekhov Artem

PPC Team Lead

Project description

KPI across all channels was 100k+ installs by the end of September using Facebook Ads and Google Ads tools.
The goal for 2022 is to quadruple revenue.
For Facebook ads to test advertising goals, audiences and creatives, find effective segments, and get the maximum effect for the minimum price.
Get the maximum installs with Google Ads.

Launched advertising campaigns for app installs in major cities.
Launched on IOS and Android platforms.
After the initial setup and depending on collected statistics, we've decided to expand.
Then launched in-app conversion campaigns in the form of orders with the same breakdown.
Today, we are launching campaigns in the display network on pages with certain content inside the application.

We've implemented Facebook SDK tracking in both applications
Started with an emphasis on the maximum possible number of app installs.
Identified the main segments of the audience.
We've prepared creatives demonstrating the benefits of the application.
Launched branded videos.
Launched new segments of LLA user audiences.
We integrated Firebase and Apps Flyer for analytics of advertising campaigns and actions within the application.
Later, we focused on destinations and low tour prices, doubling the click-through rate.
In the course of work, we tested various advertising goals, from traffic to the application to conversion campaigns.

Result

+110%

Profit

Firebase
Facebook SDK
AppsFlyer
GDN
Google spreadsheets
Remarketing
App Campaigns
AAA Campaigns
In-app conversion campaigns
RaF campaigns

We continue to cooperate and improve the result.
At the moment, we are testing various communications with the user, new advertising sources such as TikTok, and many other features.

Sergey Kuzmenko

Marketing Project Manager

The Ht.kz project is an interesting endeavor for our team. We not only work with current traffic channels and generate new ideas for campaign optimization, but also test new traffic channels. Thanks to a well-built analytics system, the client can fully assess the results of our work.

MAU

Installs

Bookings