The main feature of Budusushi is the possibility to buy ready-made sushi in stores. Therefore, when developing, we focused on 2 things: delivery and convenient service.
We conducted an analysis of competitors' applications and UX analysis. Based on the data, a user-friendly interface was developed. The end user should not experience any difficulty in using the application. Since this directly affects conversions.
We removed all unnecessary information from the listing and fly page. We reworked the structure of the application the way it does not overload the user. We left only the weight, price, and ingredients of the sushi.
We developed a map of Budusushi stores. This functionality identifies the user's geo and shows the nearest offline points. It has a short review with the address and working hours.
We develop a personal account that stores information about the user, order history, and addresses. We simplified and speeded up the next order process for the end user. We developed a bonus scheme and a referral system. For each order, the user receives a certain percentage of the order price to the bonus account. The functionality is implemented by integrating the application with 1C.
We developed a simplified ordering process, left the required minimum of fields. The simpler the application is for the user, the more profitable it is for the business owner. We added order statuses so that the user can find out about the delivery stage at any time.
For the client, we added the functionality of push notifications to send clients information about special offers and discounts. It is a great marketing tool to help Budusushi in sales and user engagement of the app.