Promotion of an Online Store on Magento

Promoting an online store is a complex procedure. Promotion is complex, because you need to take into account numerous factors, strategies, and approaches: from SEO optimization to cooperation with bloggers. And we have prepared the key points that are important for promoting an online store on Magento.

SEO is one of the key methods of promoting your content or website:

1. Website audit. At this stage, you need to research keywords and phrases that are relevant to your business.

2. Technical optimization. You need to make sure that each page has the appropriate URL, title, description, and that each page loads quickly on different devices.
3. Content and page optimization. At this stage, you need to analyse the quality of the content of your pages, optimize media content, and check the structure of the headings.
4. Internal linking. You need to make internal links to your own pages on the site. This will help to increase the time spent by customers on the site.
5. Optimization of the mobile version. Make sure that the mobile version of the website or application works smoothly and has all the necessary functions.
6. Analytics and monitoring. Use analytics tools to check metrics and performance.
7. Backlinks and content promotion. Develop a plan to get backlinks from reputable publications or resources to your store.

Bringing in a potential customer is half the battle. The second half is to retain them. Beautiful visuals alone won't do it, because there are many creative and interesting artists who can make a great "wrapper" for a store. But it is possible to retain the audience with useful content. Such useful content includes:

• blogs;
• articles;
• guides;
• videos;
• interviews;
• answer questions in different formats.

All this will be not only interesting but also useful for users. Moreover, you can optimize your content for SEO and get additional traffic to your website.

Social media and bloggers have become an effective and efficient way to increase brand awareness online and offline. A brand's online presence is an essential component of a marketing campaign. Another thing is how to promote and present the store/brand/product. This is a task for an SMM specialist.

As for influencers and bloggers, it's a different story, because it all depends on what exactly you have in your online store. When you choose a blogger or media personality for promotion, don't forget that their content and audience should be interested in your product. You can't order a gaming blogger to advertise construction tools, because this is not your target audience.

Before starting cooperation, you should ask the blogger for their channel statistics, look at the effectiveness of the ad and the audience's reaction.

The last stage is analysing the results of the marketing strategy. It allows you to see the results of your work in real terms, which is important for evaluating performance. You can track traffic, conversion rates, and analyse user behaviour. There are many tools for this:

• Google Analytics;
• Serpstat;
• Social Bee;
• Google Trends;
• Facebook Insights;
• Instagram Insights;
• Twitter Analytics;
• LinkedIn Analytics.

Promoting an online store on Magento requires a comprehensive approach. A marketing campaign consists of many components that complement each other and work well together.

Keyword optimization helps to raise your website in search engines, while content marketing increases the retention rate of your audience. Influencers and bloggers increase the overall audience reach. Analytics allows you to evaluate the results of your marketing strategy, draw conclusions, and improve it. Proper work at each stage will help to develop the website and increase the profit of the online store.