Magento: Best Practices for Creating an Online Store

It's no secret that Magento is used all over the world to create successful and developed online stores. And with version 2.0 and subsequent updates, it has strengthened its position, becoming the most functional tool for developers in this field. But there are other options on the market. Why choose Magento?

First, it is open source. It frees the hands of developers and helps to develop the product on a regular basis. In addition to the fact that the company itself is working on improving and modernizing the system, the community closely communicates and creates new solutions for it.

Secondly, a large catalogue of plugins and extensions that can be easily integrated by professionals.

For example, if you created an online store in the early stages of starting your business, then gradually as your business grows, you will need to update your store. The simplest example would be entering the European market. For a long time, you have been tied to the UK market and focused on domestic customers, but it's time to expand and receive payments from foreign companies and customers.

With Magento, this is very easy to do. You give a task to your employees (or the company that created the website). They integrate an additional payment system available to users from European countries. This does not require a complete rewrite of your website.

Thirdly, the influence of Adobe has paid off and made some adjustments to the development of Magento. With the latest patch 2.4.4, the system has become even more focused on sales. Now you won't be able to create business cards and blogs on the CMS. Magento is a narrow-profile product, and that's a good thing. It is a tool for specific tasks that copes with them perfectly. It already provides a lot of basic things that help to implement and manage an online store.

Since the system is aimed at creating functional online stores, there are a number of tools for this. Programmers will not need to "reinvent the wheel" to create your website, everything is already provided, and what you need can be taken from the official company store and implemented in the service.

Let's think about what is important for the operation of an online store, what elements will be mandatory?

It is available. Here's what it can offer its users:

• RSS feed of new orders;

• tax reports;
• a report on the items in the basket (which have not been paid for either);

• a report on the most frequently viewed products;

• a report on product reviews;

• report on the category of the best customers (the amount and number of orders are taken into account);
• a report on the use of discounts, coupons, and promotional codes.

The second version of Magento allows you to make the customer experience as comfortable as possible. The platform offers a large pool of functions:

• personalization of content for customers;
• multi-level website navigation;
• advanced search engines for customers;
• improved merchandising of goods;
• new level of content management;
• improved checkout.

We work on loyalty and increase it, increase it and increase it again. How do we do it? We have several proposals:

• private sales;
• bonus points accrual;
• lending within your service;
• gifts and magazines with offers;
• mailing lists and their creation by customers in their personal accounts;
• group orders on the most favourable terms.

Thanks to Magento's flexibility, you can make your website as user-friendly and ergonomic as possible. Enter comparison options, reviews, product ratings, add a multi-level navigation system. How? Magento provides everything you need:

• work with labels on each product or a whole group;
• adding virtual products;

• personalization of products;

• option to work with graphic images;
• redirects for search results.

The system is built in such a way that it is easy to use. And the company's training system only contributes to this. At the same time, online store owners will have at their disposal:

• a simple, clear, functional admin panel;
• visual merchandising;
• flexible reporting and analytics tools;
• goods management system: shipping, return, monitoring, checkout;
• support for numerous languages;
• support for different types of currencies (which is important for a store in the global market and its scaling);
• support for several payment options at once;
• the ability to link different delivery options to customers.

A Magento website can be modified, improved, and enhanced as much as you want. You can introduce new options gradually, increase the power of your product, carry out a comprehensive redesign — you can do it all:

• customization without limits;
• easy integration with services and resources;
• full control over the visuals of your website;
• a large partner network.

The system was created so that entrepreneurs could build not only their business, but also competent relationships with customers, give them what others cannot due to technical limitations.

By choosing Magento, you choose the path of development, the endless path of your product development. Your online store will grow with your business.