• To achieve CRR >15% and made maximum revenue and transactions

Facebook Ads was launched in May of 2019 and continues to this day.

We've started this channel as a test with a low budget of $30 daily

• First, we did preparation work with Facebook Pixel and catalog. It was one dynamic remarketing campaign to increase other channels like Google Ads and Google Search.
• In two months attribution came to normal and we prepared a plan to launch other acquisition campaigns.
• We've created a lot of audiences for test and split categories to show relevant goods for potential customers.

First year we were tried to achieve as much transactions as possible, because we were lower then expected CRR for this channel.

For the second year, we have already had the real strategy and month-to-month corrections to achieve the best results.

But in 2021 our client asked us to improve ad performance, and we created an ad funnel and media plan which completely decreased our CRR and increased project revenue.

1. Google Analytics
2. OWOX
3. Google spreadsheets
4. Prospective Campaigns
5. Dynamic Remarketing
6. Remarketing Campaigns
7. Conversion Campaigns
8. RaF campaigns

• We are continuing our productive partnership.
• This project helps to improve our team and develop the project. We could use almost all the functionality of Google Ads.