• To achieve CRR >10% and made maximum revenue and transactions

Work on the ad account began with an in-depth study of the
structure of advertising campaigns.

• Collected the semantic core that covers all sections of the website.
• We set up separate advertising campaigns for each category, taking into consideration the marginality.
• The online store has many items, so we set up a DSA campaign with segmentation by category.
• The client provided lists of e-mail addresses of his clients, which we used to form the audience for advertising campaigns.
• Implemented the import of offline conversions together with the client.
• We launched Google Shopping with targeted ROAS.
• Our team has thoroughly researched the list of competitors and launched an advertising campaign.
• We launch DSA and YouTube reach media campaigns during holidays and promotional periods,
• We use segmented remarketing by cohorts.
• We run A / B testing of categories landing pages.
• We actively used experiments from Google Ads to test automatic strategies.

The biggest challenge for us as performers was moving the project to a new site.
We were faced with the task of not losing ground in terms of performance.

During this period, we actively ran A/B testing of landing pages with the separation of traffic to the new/old website.

Since the project has a lot of brand traffic, we are constantly testing hypotheses with advertising cost reduction.

1. Enhanced eCommerce and Google Analytics
2. Search campaigns
3. Video campaigns
4. GDN
5. DSA
6. RLSA
7. Discovery Ads
8. Remarketing
9. Shopping campaigns
10. Smart shopping campaigns
11. Performance Max campaigns

• We are continuing our productive partnership.
• This project helps to improve our team and develop the project. We could use almost all the functionality of Google Ads.