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Safor | PPC + Target

safor

Ukraine

2020-2021

Startup
The lack of similar products on the market – as a result, the lack of market and any competition in it
The target audience did not understand the value of the product
The app immediately required registration and personal data, which was discouraging to users
There was no trial period — the app required registration and payment from the very beginning of usage

Project team

Panin Mykyta

Middle PPC Specialist

Shtyrlov Serhiy

Middle Media Buyer

Project description

Get the maximum amount of audience coverage on a given budget.
Get the maximum number of installs for the app using the available budget.

Analyzed the product and the target audience
Defined the “pains” of the target audience
Developed a technical task for Facebook SDK
Developed a strategy, creatives, and audience segments for testing
Launched app installs, inn-app purchases, reach and remarketing campaigns
Performed daily optimization of advertising campaigns
On a monthly basis, we conducted an analysis of the account, key metrics, tested new hypotheses

Developed a technical task for Firebase SDK
Search campaigns on the landing page for personal security + emergency button queries
Launched GDN campaigns for specific audiences targeted at visiting to Apple Store and Play Market conversion
Campaigns for the installation of mobile applications separated by GEO. Kyiv and other major cities.
We launched this list of campaigns at once, then optimized these campaigns and tested new styles of creatives.

Firebase
Facebook SDK
GDN
Remarketing
Google Spreadsheets
App Campaigns
AAA Campaigns
In-app conversion campaigns
RaF campaigns

Result

MAU

It's very important to plan marketing activities before the product launch
Give your potential clients a trial period before starting. It will help them to understand the product value.

Serhiy Kuzmenko

Marketing Project Manager

Launching a new product that has no analogues is always an exciting challenge. We carefully planned and coordinated goals and developed a campaign plan. This allowed us to achieve the results we expected.

Reach

Users

MAU