YOUTUBE
YouTube is a popular video hosting site with more than 2 billion monthly visitors. It is a good platform for advertising because the majority of the audience is active, solvent users. The main advertising formats on YouTube are video and banner ads. They can be used to increase sales and brand awareness.
Banner advertising is the placement of banners, unique advertising messages, in order to attract visitors to a website with a set fee for a certain period. A banner is a static image or animation that, when clicked on, takes the user to the advertiser's website.
- increase in sales;
- company recognition;
- the opportunity to launch a new product.
Taking into account the peculiarities of your products, you can decide what exactly to place on the banner and choose between a static image and animation.
The advertiser defines the audience based on thematic, age, and other characteristics, and the system shows the banner to the user at the right time.
If you are interested in the audience of specific YouTube channels, you can place banners only on them. To do this, the blogger must have monetization enabled.
Banner ads will pop up only in the regions and video categories selected by the advertiser.
Banner advertising makes it possible to achieve a strong association of your brand with a specific topic: a product or service. Subsequently, users will visit your website in search of specific products or information without an advertising reminder.
Video advertising is an effective tool for attracting customers on YouTube and partner sites. Its use makes it possible to promote a product or service online, create a positive company image, increase brand awareness, and increase the trust and loyalty of potential customers. Depending on the format, video ads can be skippable or non-skippable, displayed in search results, a list of similar videos on YouTube, or on the main page of the mobile version.
- attracting potential customers;
- increase in profits;
- Increase in brand awareness;
- increase traffic to the website;
- maximum audience coverage;
- attracting interest in the company and its products;
- high engagement and click-through rate.
These are videos of various lengths that are paid for by the number of views or per thousand impressions. Performance tasks are primarily solved by such campaigns as TrueView for Action and TrueView for Shopping. Their settings allow you to specify a specific goal of the advertisement that runs on the site. The format's advantages include the presence of additional buttons and calls to action in the video.
Such a video lasts 6 seconds and does not allow skipping. Video ads are often inserted before or after TrueView as a teaser.
This is a clickable banner that the system shows in response to a request and also offers as a similar video. The most effective way to use video ads is to promote your YouTube channel. A selling video can pop up for high-frequency queries.
The formula for creating a selling video is AIDA (Attention - Interest - Desire - Action). In the first three minutes of the video, it should manage to attract attention. This can be achieved with the help of an unusual presentation, brightness of the image, provocative questions, and absurd statements. The next step is to interest the user by offering them a huge benefit, using the technique of a sense of loss, and intriguing them. Then comes the delivery of the main offer: the advertiser will need to explain to the potential buyer why they need the product or service right now and why it is better to contact them. The end of the video is a motivation to perform the targeted action: click on the button, go to the website, etc. A call to action has a significant impact on conversion, so it should not be neglected.
Viral videos that speculate on the emotions of consumers are particularly noteworthy. To achieve the desired goal, such videos are made provocative. This makes it possible to get a quick response from potential customers and a desire to share the video with other users.
YouTube is one of the most popular platforms on the Internet today. Placing ads here is a reliable way to attract potential customers, increase sales, and raise company awareness. Banner and video ads are effective marketing tools that will take your business to the next level. Entrust this task to us to get results in a short time at an affordable price.