WhatsApp business newsletter is a good and convenient way to keep in touch with customers in the world's most popular messenger. The active audience of the program is 2 billion users and it is among the top 3 in each country, including Ukraine.
The peculiarity of interacting with customers through a manager is in the way WhatsApp messaging works. You will need to create a separate business account, verify it, and follow the rules if you don't want to be banned for violating the platform's rules. Whatsapp messaging is available only to those who agree to receive messages from you, but it is invariably effective in any region of the world, for businesses of any size.
Effective interaction. Unobtrusive communication with customers in messengers is always more convenient than communication through other channels (unless the user has chosen them). WhatsApp is designed for communication, so discuss the details of the order, answer questions, share news and inform about promotions. Your whatsapp campaign can contain pictures, emojis, and even short videos, and at the same time cost less than email marketing and SMS messages. The messenger allows you to send commercial messages only from separate verified accounts, which, on the one hand, is more complicated, but, on the other hand, increases brand trust. Bulk messaging on whatsapp, as well as sending personalized newsletters, is possible only if the user has given their explicit consent, and therefore every client of the messenger is already a hot lead.
Automation. Whatsapp messaging is not spam, but a well-established interaction strategy. If the client has no questions other than standard ones that can be answered by the bot, he or she will not need to waste his or her time and the operator's time. The young audience does not like to call and reacts more coldly to SMS and email than to a short message in a messenger. Moreover, artificial intelligence is always polite and can be customized to communicate in accordance with your brand philosophy, which creates the right mood. Automatic whatsapp messaging is not only about bots, but also about setting up personalized messages. For example, birthday greetings, reminders about bonuses, etc., where you can pull the name and other information about the client from the database.
Statistics. WhatsApp is owned by Facebook Inc. which means that you can be sure that you will have access to the most complete information about your customers. The messenger, which doesn't even have built-in tools for running classic ads, is very strict about ensuring that its users are not attacked by spammers. However, if a person has agreed to give you their number and receive messages, you will know everything about how, when, and where they read the message. Although you won't be able to find out if the customer took the targeted action, all the other statistics will be easy to upload to any marketing analytics system you use.
Auxiliary programs. Setting up notifications and sending them to whatsapp groups is more complicated the more customers you have, but business accounts can connect third-party software for these purposes. Some of them only help to send messages in bulk without violating the platform rules (no more than 15 messages per minute), while others, such as Whatsender, can also help to scan the customer base and find messenger users.
WhatsApp messaging is a modern and convenient way to interact with your customers and your employees. It increases customer loyalty to the company and increases repeat sales. WhatsApp newsletters are suitable for all B2C companies without exception and perform well regardless of the region. Ask your customers if they use this messenger, and if so, don't miss the chance to get closer to them.