VIBER
Viber newsletters are an alternative to SMS notifications and a good addition to emails. It is equally beneficial for transactional messages and advertising.
Viber is the second most popular messenger among Ukrainians. The active audience of the program in our country alone is more than 20 million. Your viber sms campaign, if set up correctly, will definitely bring in customers.
Viber business messaging is a cross between SMS and e-mail. Unlike regular messages, they can contain more text (up to 1000 characters), a picture, and even a button with a link. This allows you to make them more attractive, branded, and informative. Your writers, designers, and marketers will have more room for creativity, and your emails will have higher conversion rates. You can add emojis, links to social networks, and send messages officially on behalf of the company - with the name and logo, not as in the case of SMS (alpha number). Important: Viber messaging restrictions prohibit advertising alcohol and tobacco products, as well as all goods and services whose sale and purchase is illegal in Ukraine.
In the case of a service like Viber messaging, the price may depend on the purpose. Transactional notifications that an order has been accepted for processing, a service has been reserved, or a product has been shipped are cheaper than advertising messages. Such mailings are fully automated and customers receive the same message with programmatically changed values of "name", "invoice number", "date", etc. Each promotional email is a part of a campaign. Separate content is prepared for it, and recipients are selected. Depending on the service where you can order a viber newsletter for business and the chosen tariff plan, the price per message will vary, but it is always a very small amount (less than 1 hryvnia), especially in the context of return on investment.
Each viber messaging program can be connected to your CMS, CRM, and database to receive information about customers and orders from it. For example, you can automatically insert a user's name or the number of their bonuses in a promotional email, not just all the necessary information in transactional messages. In this way, any mailing via Viber increases customer loyalty and reduces the workload of managers. Some service providers provide a ready-made API for popular CMS, but even if you have an unusual system, we can write the integration code just for you.
Sending a Viber campaign means getting very detailed statistics about your customers' reactions to it. Messaging services collect general data about the number of people who opened the message and clicked on the link. If you have integrated your marketing platform with your database, you can learn even more, for example, which of your customers performed the targeted action and track their further path on the site. This information can be used to improve your marketing strategy.
Viber messaging can be delivered to users at a specific time, and if the user does not have this messenger, it can be automatically duplicated in an SMS. If the recipient was offline at the time of sending the message, it will be delivered as soon as he or she is back in the mobile Internet or wi-fi coverage area. You can set the lifespan of the message yourself, up to 24 hours. If the message is not delivered, you don't have to pay for it.
Viber messaging is a modern and convenient way of interacting with customers, both for the user and your employees. It increases customer loyalty to the company and boosts sales. Bulk Viber messaging is a profitable investment in marketing, the payback of which depends on the quality of preparation for launching campaigns. Before you start sending, it's important to conduct comprehensive marketing research to segment your audience, develop a strategy for each group, and create selling content.