SMTP SERVER
SMTP server (Simple Mail Transfer Protocol) is a simple mail transfer protocol. It is used for initial configuration checks to allow a PC to send an e-mail, sending and receiving the result of a transaction - successful or failed.
An SMTP server is called simple because it requires a small number of commands and data to communicate with the receiving server for an unlimited number of operations. In particular, each email must contain only the sender and recipient addresses and any content.
An SMTP server is needed to send and control mail, and it does a great job with this small number of responsibilities. With the right setup and enough resources, it will make you independent of your provider's restrictions. You will be able to send as many emails as you want.
An SMTP server, as an external add-on, significantly increases data security, which increases the likelihood of message delivery. And it is to the Inbox or Promotions folder, depending on what you need. It is important for providers that you have the level of protection provided by SMTP. In particular, a login and password to connect. Without it, your emails will have a very high chance of ending up in spam.
You do not need to download any software or otherwise prepare to connect an SMTP server. All you need to use it is to specify its parameters in your email client settings. For Google SMTP Server and other popular solutions, this takes a matter of minutes. Service providers can help your marketers do this if they are not used to working with the service of their choice.
An SMTP server is an almost mandatory addition to the mailboxes from which you will send email campaigns. It helps to ensure a high level of security for any number of emails and directly affects the likelihood of their delivery. Your marketers won't need to warm up email addresses for a long time - installing an SMTP server actually legalizes your advertising campaigns in the eyes of email service providers. It also helps to increase the volume of email campaigns without the cost of increasing the performance of the main system.
You can use a free SMTP server from Google or another search engine, take advantage of offers from Internet and hosting providers, or rent a virtual server from companies that specialize in this. Regardless of the option you choose, you will have access to all the benefits with certain limitations.