SMS

The main thing that an SMS campaign should do is notify you about the status of your order. At the very least, that the request has been accepted for processing and the operator will call you back. If you send goods by mail, the SMS confirmation can include the invoice number and even a link to the tracker to see where the shipment is now. If you are providing services, provide the date and time, as well as other important information. For example, if it's a consultation with a doctor: the clinic address, the name of the specialist, the office number, what you need to bring with you, etc. It is imperative to send this type of SMS to take care of customers and reduce the workload of managers, who will have to make and answer fewer calls.

SMS campaigns with 1C or specialized software such as ESputnik, MailChimp, and others can automatically pull data from the database and insert it into the message. Thus, your message to the customer will contain a name and other personal information, such as the number of available bonuses. Even without a special service for sms campaigns, an api written for you can get the same information from any database you use.

Email marketing services offer flexible tariff plans for large and small businesses, taking into account their audience and other factors. Depending on the platform, service package, and number of subscribers, an advertising SMS campaign can cost a few cents per message. At the same time, it will be seen by many more people than an email newsletter, which is always more expensive. In addition, transactional messages, the sending scenario and content of which is determined once, cost less than advertising messages, and their price will not affect the budget of any business.

Bulk sms is the best way to remind yourself not only to regular customers, but also to warm and cold leads, and even to those who have been interested in your competitors' services. Such newsletters work especially well in honor of holidays or sales, as well as in all cases when you have a really good offer. In addition, you can receive reports from email marketing services and collect your own statistics for analytics. This way, you'll know who reads your emails and how often, as well as whether they perform the targeted action called for by the newsletter. This information will help you improve your marketing strategy in general, and your interaction with customers via SMS in particular.

SMS messaging is needed not only for notifications and advertising, but also for confirming their identity. Two-factor authentication, when you need to enter a code from the message in addition to your username and password, significantly improves the security of the system. Not everyone needs this option. For example, it is not necessary for an online store, especially if the product can be purchased in one click without logging into your personal account. For Saas products offering service as a service, on the contrary, data protection comes to the fore. A phone that is always available, even if there is no Internet connection, is the best solution in terms of reliability and accessibility.