SERPSTAT

The first thing you need Serpstat for is to see which keywords are providing your competitors with top rankings, so you can start using them. In Serpstat tables and graphs, you will see detailed information about each of the phrases - the number of queries, seasonality, cost per click, competition - and you can choose the most effective ones. Including for different regions. Low-frequency long-tail keywords shown by the service are often better suited to attract traffic, especially for those who are just starting to develop their business. You will see which pages bring traffic to you and your competitors, so you can compare data about them and start promoting them correctly.

Serpstat's algorithms will find your competitors from the top 100 Google results and the top 50 Yandex results by comparing the intersection of semantics and other indicators. "Domain Comparison will help you compare common and find unique keywords on your website and those of your competitors. You don't need to make comparisons for each pair - Batch Analysis will analyze up to 200 domains at a time. You'll see which pages need optimization and be able to monitor your positions. To do this, you need to create a website project inside Serpstat and select the key phrases that the service will monitor.

Serpstat can analyze not only the semantics of pages but also paid search results. You will see which pages, how, and for how much competitors advertise. You can then use their experience to maximize the effectiveness of your advertising, both in Ukraine and in other countries.

Keywords are needed not only for SEO texts, such as category descriptions and tags, but also for content marketing. Blog articles and reviews, as well as thematic videos that answer the questions most frequently asked by users from your niche, will bring them to your website and turn them into potential customers. The "similar phrases" option will tell you how else to "Google" the same thing to make your content even more relevant.

Serpstat not only helps you monitor the change in the link mass of your website, but also provides a detailed report - how many domains and pages link to you and your competitors, and shows the level of trust of each link. All information is stored for 120 days and is available for analytics.

Serpstat can constantly monitor the performance of your website and selected competitors. It can also transfer data to your analytics system using a simple API. Statistics for any number of words can be updated daily or less frequently, for example, weekly. This is convenient both for long-term SEO promotion and for constant monitoring of a running advertising campaign. The built-in website audit system will help you find ranking errors and suggest ways to fix them. In particular, the service analyzes meta tags and titles, robots.txt and sitemap, finds duplicate pages, linking problems, and dozens of other indicators. Correcting these problems will have a positive impact on the evaluation of search robots and your position in the search results. SEO specialists can provide access to Serpstat statistics to project managers and clients to show the results of optimization. To make the reports more visual, you can collect all the important information on one page and present it in the form of graphs, and set up notifications to keep track of important changes.