SENDPULSE

The first task of marketing is to collect the subscriber base you'll be working with. SendPulse subscription forms are responsive by default and will fit into the layout of your website, no matter what it is. To create a new form, and in general for any new task, you need to go to the corresponding section of your personal account. There, your marketers will have a choice of several ready-made and tested templates, as well as a builder. The form can be embedded or appear as a pop-up window and look the way you want. In addition to the standard fields for name, email, and phone, it can have checkboxes and radio buttons. It's convenient to learn more about users (for example, their gender and age, or interesting content) without spending a lot of time. The display conditions are also highly customizable. You can display the form only on certain pages or when certain conditions are met and set a time interval so as not to annoy the visitor. The main feature of SendPulse forms is omnichannel. You can let users choose where it will be more convenient for them to receive information from you: in emails, via SMS, or in messengers.

Even with the free version of the service, you get access to hundreds of email templates adapted to the specifics of various businesses, from retail and HoReCa to healthcare and education. You can edit any of them using your brand identity and all the settings of the builder or build your own from scratch. For marketers, there is a simple editor where you can create a layout from ready-made blocks (button, text, picture, video, etc.) and customize their appearance. For coders who know HTML, there is an advanced version of the editor. With its help, you can do the same thing - just choose the option that is easier and more understandable for your specialists.

To ensure that your emails don't end up in spam, Sendpulse monitors the addresses in the database. There shouldn't be any incorrect or irrelevant ones, and most importantly, potentially dangerous spam traps. To start the check, just click one button, or if you are just starting to work with the service, first upload the email addresses in text or table format.

Personalized emails based on the user's actions or interests always bring more conversions and revenue. To remind a customer about an abandoned cart, offer a personalized birthday discount, and more, figure out how to create an autoresponder in Sendpulse, especially since it's easy. In your personal account, you will have a separate section called “Autoresponders”. There, you can create your own triggers - dates, events, actions - and attach corresponding emails, SMS, Viber messages, and so on. In addition, you can create entire chains of such emails, for example, for all New Year's holidays or for new customers to tell them about offers and features of your service.

For triggered and regular marketing emails to work, they need to be shown to a specific target audience. In Sendpulse, you can create personalized segments depending on the specifics of your business. In addition to the classic division by gender, so that you don't show dresses to men, for example, or by city, so that the customer can get their product or use the service faster, you can assign any other. For example, if you run a gadget store, you can tell fans of different brands about different things, and if you sell outdoor products, you can tell them about what matches their hobbies. Another feature of Sendpulse is that it can tell you how to customize your newsletter to make it more appealing to users. The service automatically checks whether you have tagged images, whether your text is displayed well, and much more.

Pop-up notifications in a browser or smartphone and notifications to a phone number are something your subscriber will not miss. Short messages will contain only the most important thing - your concern for the customer. Let them know the status of their order, tell them that the product they like or similar ones are available at a discount, or invite them to read or watch the news. You can set up Web Push, SMS, and Viber newsletters in the corresponding sections of SendPulse and check how they will be displayed on different devices.

A significant part of the young audience does not like to talk to operators unnecessarily. Take care of them and improve your social media promotion at the same time. Chatbots on Facebook and Telegram will answer the most common general questions, can redirect to the right pages, clarify order statuses, and simply entertain users, improving their opinion of your brand.