SEMRUSH

Semrush is a great tool for finding keywords. The service's algorithms can analyze databases consisting of billions of queries, including those for different countries and cities. You will find out the value of keywords and their competitiveness, as well as see which ones attract organic traffic to competitors and be able to compare them. Semrash can analyze up to 1000 words at a time and track the dynamics of changes in their value. Link management functions are a separate category of optimization tools. You will be able to evaluate a lot of data characterizing your link count, as well as observe this indicator for competitors. It is convenient to launch information campaigns for automatic link building and track all changes in links and keys right in the control panel. All information is presented as clearly as possible so that you can make quick decisions, change your strategy, and achieve results.

The first stage of any website promotion is analyzing its current state and fixing errors. In addition to all the features of Semrash, you get a powerful solution for automatic audit. It checks the site for 130 different factors, finds bottlenecks, and gives recommendations on how to improve them. With this data, it will be a hundred times easier for analysts to create a strategy for improving your website. The audit system checks not only technical aspects, but also content and SEO, and most importantly, all the campaigns you launch, both SMM and PPC.

Semrush helps SEOs and marketers develop more profitable content strategies. It will tell you what your audience is interested in - what to write in a text blog or tell and show in a video on the site, as well as where else you can place your content. The ToR can be placed in the Marketing Calendar and track the progress of copywriters, designers, content managers, and other employees involved in the content. Semrash can also analyze the quality of texts and give advice on how to improve them, but this feature works well only with English-language content. As with all other features, you can collect statistics not only about your site but also about your competitors.

Semrash not only finds the best keywords for you, including long-tail keywords, but also helps you use them effectively in your ads. Built-in analytics tools will tell you what's best for your campaigns, including each ad group, and find the best price per click. Semrush has a section for scheduling social media posts, launching ads, and tracking their effectiveness.

Semrush can organically fit into the ecosystem of software used in your company. The personal account on the Semrush website is very convenient and visual, but using the API, you can view the statistics collected by the service as and where you want. The integration allows you to process only the data you need and save your employees' time. Semrush is very easy to integrate with popular CMS Magento, Shopify, and Drupal, but even if you use any other platform, the developer's tools will help you connect it.