ROISTAT

Roistat's integration tools allow you to connect to 28 CRMs and CMSs in a few minutes without any special knowledge. If your system is not on the list, developers can write a plugin. Spending data from any popular advertising platform can be uploaded automatically or manually, which is convenient, for example, for testing new channels. All the information is collected in one place and clearly displayed in tables and graphs. From all the available data, you can generate personalized reports by the required parameters, such as cities or landing pages. The system can automatically calculate CPO, ROI, LTV, and more than 60 other indicators.

Roistat allows you to see which advertising channels really led the user to the target action, not just the last one. The system remembers the user's entire browsing history and will show you where they first saw the ad and then went on to make a purchase. Perhaps he learned about you from social media, then entered a search, compared you with others, and only then bought by clicking on an ad on Google. Without omnichannel analytics, you would only know about the effectiveness of Google Ads, not the other channels that actually brought him or her in.

Roistat can process a huge amount of information, and to make it easier to keep track of key indicators, you can create one general report. You can customize it as you like: add sales funnels, graphs with the number of new customers or profits, top landing pages, etc.

The analytical power of Roistat allows the system to choose the optimal settings by itself. Just specify the maximum amount, the position you want to take in the search results, and optionally set up other conditions, and the manager will analyze competitors, show you the coverage, and recommend a bid. It works with Yandex.Direct, Google Ads, and Facebook. The built-in ad audit tool will check the advertising channel according to a dozen indicators, compile a report, and recommend improvements.

Call-tracking is a handy tool for identifying the source of a customer's call and evaluating the work of managers. In Roistat, you can receive calls to a SIP number linked to your account for free or connect regular phones. Simultaneously with each call, a deal with additional fields, such as city, can be opened in CRM and recording can be started. Email request tracking works in a similar way - Roistat creates a request for each email you receive, automatically adding customer information to it.

Roistat is able to conduct cohort analysis, which is useful for long-term planning of advertising channels, staff performance evaluation, and identifying non-obvious problems in business processes. "Lead Catcher is a 1-click feedback form. Users only need to write their name and phone number for the manager to call them back. This option is configured within Roistat and does not require any programmer involvement. In the same way, you can even conduct small A/B testing without involving developers - change headers, design colors, etc. and then get a report on the effectiveness of each option in terms of profitability. The list of additional features also includes tracking micro conversions, setting up notifications about changes in indicators, and other small options that are useful in certain situations. The service support always responds promptly to user problems and helps with the solution of both basic and non-standard tasks.