Digital marketing
Technologies

PLAYMARKET

Advertising in the Play Market is a consistently effective way to attract new users. The top paid line of the store is an obvious place to place a preview of your application, regardless of whether it is new or already quite popular.

The Play Market is practically a monopolist on the Android app market, just like the App Store is for iOS. If you want your product to become popular among the users of this operating system, you can't do without the help of Google Ads advertising services.

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3 lead to run ads in Play Market
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Be where the user is looking for

According to statistics, users are looking for apps for a specific task, such as a "shopping list" or games of a certain genre, such as "Racing," and rarely scroll past the first page. Beginners have no chance to quickly overtake the leaders in any section (even if you have a completely unique and popular idea, you will still have to wait for it to be appreciated by users) and the only way to become visible in the Play Market is through advertising.

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Engage the maximum number of channels

Promoting a new app is a complex and challenging task. We can launch Google Adwords ads for you on the search engine, YouTube video hosting, media, social networks, and other applications, depending on its tasks and target audience. If it's an app for a service that already has a website, we additionally use all marketing channels for your interaction with users. At the same time, advertising in the Play Market will always be on the list of necessary promotion methods.

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Stimulate activity

You can show ads not only in the section that corresponds to them, but also in other sections where they may be of interest to the audience. Each download, even if it is not targeted, is equally a big plus for a new project. Even if those who download the app don't like it or don't need it, you'll still get good statistics and collect feedback. New apps need to actively communicate with the audience to understand where to go in development. A good way to stimulate reviews and ratings is to offer bonuses to users.

How to set up ads in the Play Market

Play Market ads are launched in your Google Ads account. This is a single platform for all campaigns. It doesn't matter what or where you want to advertise within Google products. Promotion in search, product ads, YouTube, apps, and other places starts with choosing the type of campaign in Google Ads. You can run ads in the app store on its own or as part of a large-scale Discovery campaign that covers all the channels you need.

Setting up ads in the Play Store is a step-by-step process that takes a few minutes for any marketer. Preparation will take much more time. The success and payback of the campaign depends entirely on the previous marketing analytics. When a specialist has the data, he or she will be able to choose the optimal values for each setting.

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Basic conditions 1 / 3

Setting up ads in the Play Market starts with choosing a target location and a budget per day. Next, you can specify the goal - a download or an action in the app, as well as any users you want to attract: only those who install the app or are potentially ready to perform the specified action. The third and final step is to select a date range.

Setting up groups 2 / 3

Targeting allows you to show ads by keywords and audiences. In the first case, the banner will be seen by those who enter the combinations of words you specify in the search bar. In the second case, you can further divide users into groups based on demographic factors, interests, events, and intentions. In the first group, you can select only men of a certain age, in the second - those who are interested in financial apps or stores and their different types, for example, cryptocurrencies and trading platforms with jewelry. In the third group, preferences are particularly strongly influenced by the quality of analytics. A trigger event can be considered a download of a program similar in content and purpose, and an intent can be information obtained from other sources (for example, Google or other advertising) about what the user was interested in. The huge amount of data that we allow the search engine to collect and more allows Google Ads to automatically target your audience if you don't have enough insight into the characteristics of your target audience.

Creating an ad 3 / 3

You can build a template banner right in the editor. The number of characters is very limited - you will have literally three words to describe the purpose and “feature” of the application. All other elements are also created in compliance with the rules. The name of the app, developer, age limit, and price are indicated by default in the specified places. All you can do is upload a logo with the recommended resolution and a short description with a certain number of characters. Then the ad is sent for moderation, and if it passes successfully, you and your marketer will be able to monitor the campaign in your personal account.

Conclusion

Advertising on the Play Market is one of the most reliable ways to attract new customers. All work with the campaign takes place in the Google Ads account, the interface of which is familiar to anyone who is involved in online advertising. There you will also have access to detailed statistics and reports, including summaries of the effectiveness of different campaigns.

Advertising on Play Market is a highly sought-after marketing tool, so the rates in popular categories will be high. Moreover, if you neglect large-scale market and target audience research, your campaign may turn out to be unprofitable. If you have a cross-platform app, two versions, or only a concept, you can assess the prospects of advertising in the App Store. Yes, Apple's requirements and prices are much stricter, but in return, you get a several times larger solvent audience and real support from the app store owner.

It is often more profitable to launch an MVP or a full-fledged iOS app, and after it becomes popular and starts generating revenue, start developing its Android version. If your entire target audience uses Android, we have proven marketing strategies for promoting projects in a wide variety of areas and we will create a unique way for you to attract users that will work.

Digital marketing
Digital marketing