Technologies

PAYPAL

PayPal is an international payment system, an electronic wallet used by more than 260 million people worldwide. It is the most popular service in North America, and in Ukraine it is chosen by at least 30% of online shoppers. Users of the system can transfer funds directly to the PayPal account or connect their bank cards to it, receiving the highest level of protection of personal and banking data.


Integration of Paypal into a website is a must for anyone engaged in international e-commerce and a good bonus for businesses focused only on Ukraine. Having several payment methods to choose from increases the likelihood of making a purchase and also improves the user experience.

Reasons to connect PayPal
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Popular

PayPal is the most famous and popular payment system in the world. With it, you will make your service available to customers not only from Ukraine but also from all over Europe, the USA, Canada, and Australia. Users trust a reliable and fast closed payment system that guarantees payment and confidentiality. Integration of paypal on a website in Ukraine is not as mandatory as the service of payment directly by card. If preliminary analytics show that there is a segment of the target audience that will be more comfortable using Paypal, you will only benefit from its connection.

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Understood

To pay again on your website with PayPal, users will only need to click one button. The first registration for payment also takes about a minute - you need to click on the "pay with PayPal" button on the product or service page and log in to your account in the window that opens. It will automatically close and you will only need to check the order again and confirm the payment on the site. If your customer often makes payments on foreign websites, then their Ukrainian cards are most likely already linked to PayPal. Plus, they will be able to use the balance on their account. Another advantage of Paypal is that integration into your website does not require customization of the visuals. The service is adaptive and works equally well in any browser, including smartphones, regardless of the diagonal and operating system of the device.

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Simple

Integrating paypal is a familiar task for developers, and the service itself offers both a simple addition of the "Buy" button through the Web Payments Standard service and an extended set of SDK tools. Moreover, if you have an online store based on Magento or another popular CMS, paypal integration will be available out of the box - you just need to activate this option. Together with the developers, you will be able to choose the type of button and customize its appearance, and place it in the right place on the site.

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Inexpensive

PayPal, like other payment services, charges a fee for transactions. Its size depends on your sales volume - the higher it is, the lower the percentage. The average rate is 3%. This is an equivalent amount compared to other services, and you don't have to pay for a subscription every month. In Ukraine, PayPal operates with some restrictions on withdrawals and conversion.

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Safe

Integration of PayPal payment - providing customers with the most secure transaction service. You will not need to raise the level of security of your website to the global banking standard. The API will automatically redirect the user to the secure page of the service and all transactions will be carried out on its side. PayPal adheres to PCI security standards adopted by Visa, MasterCard, American Express and other companies.

Conclusion

PayPal is a popular international payment system that not only allows you to use money from an e-wallet, but also increases the security and comfort of paying with personal bank cards. It is quite easy to connect it to your website and customize it for its features thanks to ready-made APIs and SDKs that are freely available, and even easier if you have an online store on Magento or another CMS that the service cooperates with. This is a mandatory integration for all international projects, which can also be useful if you do business only in Ukraine, in cases where your target audience uses this payment method.

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Ecommerce Development Services

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