Pipeline frees marketers from the need to constantly download data from the analytics system manually. They will only need to create a stream once to receive up-to-date information about advertising campaigns, including from Facebook, Yandex, and other sources. Moreover, Pipeline is able to upload data from GA six months before the start of using OWOX, so that marketers have access to historical data for a confident start. The system automatically recognizes the UTM tags of ads and converts them to a single format, and if it finds an error, it notifies you about it. OWOX can automatically convert expenses to a single currency and uses the familiar GA interface for display. As a result, you will see how much profit each campaign generates on a daily basis and adjust your expenses.
OWOX
OWOX is a set of tools for e-commerce marketing analytics. With OWOX, you can collect advertising and analytics data from various online and offline sources, build attribution models based on them, and generate combined reports.
OWOX is a Ukrainian company whose products are used in 130 countries. OWOX BI is a three-pack of BI (Business Intelligence) SaaS services available by subscription. BI Smart Data, BI Attribution, and BI Pipeline together make up a powerful and flexible tool for collecting, storing, and analyzing data on various aspects of a company's activities, which can be used to make quality decisions for business development.
To register and log in to OWOX BI, you only need a Google account. The way OWOX works is no different from other marketing analytics systems. Marketers need to select and enable the necessary data sources, grant accesses, and combine them into groups to create reports. The system is friendly to new users and will tell you how to do almost every step, but experience is required to really work with the tools. All data can be visualized using templates or create custom display options with professional tools within OWOX BI or other familiar programs, and then share the result, including by providing remote access to the report changes in real time.
Important: to work with OWOX BI you need to use Google BigQuery. This is a cloud storage with computing power for data processing and analysis.
OWOX's built-in tools allow you to quickly enable not only Google Analytics as a data source, but also website and application metrics, information from points of sale, CRM, advertising services, and much more, up to personal meetings with customers, as a custom solution relevant to your business. Developers do not need to write connectors and analysts do not need to prepare data - everything will be automatically loaded into the system. With Google BigQuery, you can learn more about your users than just Google Analytics, and you don't have to worry about traffic - the cloud storage capacity is exactly enough to analyze all online sources. At the same time, your analytics system will be well protected and fully managed. You can get a full report at any time and even import it into CRM. As a result, you will have access to a report not only on campaigns, but also on their effectiveness in different regions, traffic sources, as well as among new, regular, and returning users.
The OWOX BI Smart Data interface is as user-friendly as possible. Now your marketers don't need to use SQL to build complex reports, just select the necessary tools from those available in the system, and there are a lot of them. Cohort analysis, ROPO, RFM, LTV, and of course, everything about advertising campaigns are just the most necessary indicators. With OWOX, you can see the customer's path from the first click to the purchase, even if they made it offline, and create a personalized sales funnel for your business. All data is constantly updated, and you can disable an unprofitable advertising campaign much earlier, as well as see a promising area for investment in advertising.
OWOX BI has features that distinguish the system from competitors. In particular, marketers can easily select only the necessary channels for evaluation to see the impact on the campaign of those that can be managed, without complex modifications and the involvement of programmers. This helps to avoid a lot of mistakes in decision-making caused by an overabundance of insignificant data. OWOX BI attribution not only shows the value by campaign for each user who made a transaction, but also checks its statistical significance and loads it into a table with confidence intervals. This gives you a large-scale view of the real results of the campaign. In addition, it is very easy to create beautiful and visual reports in Ovox, and the support staff is ready to help your users whenever they need it.
With OWOX, you can learn everything about your users and assess the level of real profit from each marketing channel to make it even better. If you combine information from CRM, advertising, online sales analytics services, and offline ordering, you can see how effective each channel really is. Advanced statistics on revenue and expenses by source, user, and landing page gives you room for analytics by product category and customer segment. You can conduct an RFM assessment that will show you how often and how much your website visitors spend, as well as see the percentage of ROPO purchases, when customers look at a product online but buy it in physical stores, to personalize interaction with different groups and encourage them to buy again.
OWOX BI collects data in real time, so you will always have access to up-to-date information to quickly respond to user actions. The monitoring system tracks import errors, reports them, and advises on corrective options so that each report is of the highest quality and the decisions made on its basis are correct.