Developers just need to download the CMS from an open source to get access to all the basic and many unusual functions. In particular, these are tools for filtering, sorting, importing, and exporting goods, as well as a customer account, shopping cart, and analytics section. All of these are configured by default, but can be significantly refined and improved. Develop modules and connect custom solutions, for example, add the ability to pay for goods with a Ukrainian bank card, so you do not need to spend a lot of time implementing standard business logic. Development will not take much time, and therefore will be cheaper.
Technologies
OPENCART
Opencart is a CMS (content management system) created for online stores. The engine is well suited for small and medium-sized businesses, easy to administer, highly customizable, and easy to scale as your project grows.
OpenCart is the third most popular CMS for online stores because it is open source and has a huge community, and most importantly, a huge set of built-in tools for creating an online trading platform.
What is a CMS and when do you need it?
Opencart is a CMS or a content management system. This web application is written in one of the programming languages, in this case PHP. CMS or engine is the base of your website with the main set of functions, to which modules responsible for additional features are connected. CMS determines how the site itself and its administrative panel will look and work. In addition, its features affect how an online store will be ranked by search engines, how heavy loads it can withstand, and much more.
CMS is needed to facilitate the work of developers and save your budget for the site. In theory, an online store can be written from scratch in a pure programming language, but it will take hundreds of times longer, and only the person who created it will be able to maintain and modify it. That is why developers use CMS and frameworks. A CMS can be called a constructor - blocks-modules, each of which is responsible for its own function, which can be easily connected to each other. As an open-source engine, you can add custom modules to OpenCart, which are written by programmers specifically for your online store, if you want it to have a non-standard function.
CMS is usually beneficial for projects with standard business logic, such as news portals, online stores, courier company websites, online services, and other applications that solve simple and familiar tasks. For web applications with complex or unusual business logic, such as music services or web applications that display stock quotes online, it is better to choose a framework or a pure high-level programming language.
Opencart is designed only for online sales of goods, so if you have a restaurant with city delivery, for example, it is better to choose CMS Magento, a more flexible and powerful system. If you need an easy-to-manage, clear and scalable online store for a small or medium number of products, Opencart is the best solution.
5 reasons to choose CMS Opencart
01
Functionality out of the box
02
Marketing tools
Opencart is an engine for online stores. It already has modules and functions aimed at providing the customer with maximum information about the product and pushing them to buy. For this purpose, blocks such as "New" or "Viewed" work, as well as detailed characteristics, reviews, and ratings on product pages. The system can automatically check promotional codes, calculate discounts, and award bonuses.
03
Integration
Opencard supports multicurrency and can be linked to the current exchange rate, and several international online payment systems can be connected in the administrative panel. Ukrainian banks and acquiring services, as well as transport companies, can be connected additionally through a custom plugin. Other popular modules include two-way integration with 1C and multichannel communication tools, from chatbots to social media widgets.
04
SEO
Online stores on Opencart are well indexed by default. Google analytics tools will be available to you out of the box, along with the plugin that automatically generates the CNC. Everything else is available in the format of free and custom modules.
05
Adaptability and security
Your online store will look equally good on PCs and all mobile devices, with virtually no modifications. In addition, OpenCart is able to encrypt user data well, is protected from hacking and IP address fraud, and provides free backup.
Conclusion
Opencart is a classic among online store engines. It is simple, intuitive, free, and developed by a large community, and most importantly, it contains everything you need to start online trading. OpenCart does not limit you in the number of products you want to add to the site and their characteristics, and does not require you to pay extra for the corporate version. Brander has been developing online stores on Opencart for more than 10 years, so with us, your project will have maximum features and capabilities, high performance, and stable operation.
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