MAILCHIMP

MailChimp is a SaaS (service as a service) and you will need to choose a convenient tariff plan. The price per month depends on the size of your audience. As long as the number of people receiving your newsletter is no more than 2000, you can use the service for free.

Mailchimp has been on the market for 18 years and is the most popular email marketing service in America. In Europe and Ukraine, it is also very often chosen because people know how to work with it and get results. Plus, the service has been really evolving for all these 18 years, and now you get a full-fledged marketing platform adapted to the needs of both large corporations and small businesses, and even personal blogs. In each case, you or your marketers will have to figure out how to customize mailchimp for specific tasks. This is not always beneficial, and if you have a narrow target audience or want to promote your personal brand, you can choose niche solutions, and we will show you which ones. Mailchimp is the best choice if you want to test email marketing at the start of your project or, on the contrary, you need a powerful tool for a large audience and are ready to invest in it.

Merge tags are a useful feature of Mailchimp. Thanks to them, the service can retrieve user data from the database and automatically add it to emails. The simplest example is the name of the subscriber, with which the message will immediately become personalized. In addition to names, it can be an e-mail, which is convenient for confirmation emails, and anything else you want. For example, a link to a product that the user liked and is currently on sale, a personalized birthday offer, etc.

In addition to promotional emails, Mailchimp allows you to quickly set up email sequences that help introduce customers to your brand and its offers. A welcome letter, a series of useful materials, surveys, offers with personalized discounts and other gifts, and so on. The service already has templates for them that you can customize to your needs.

Getting to know potential customers is an important task, but once they become regular customers, you can segment your emails for them. Shopping activity, interests, gender, age - you can use anything as a trigger. You can send different emails to those who have made several purchases in a month and those who last visited three months ago. To those who are subscribed to your social networks and those who live in a certain city, and so on. To do this, Mailchimp has a special section where you can set conditions. In the free version for 2000 subscribers, there can be only 5 conditions, but in other plans, there are more. You don't have to do this - you can send one email, for example, about new features, to everyone at once.

You can create a custom subscription form in Mailchimp and add its code to your website so that all the data entered by the user becomes available to the mailing service without any extra add-ons. You can also change the appearance of emails inside the service using layouts and combining built-in themes with your own content. The latest version of the service is no longer just an email marketing assistant, but a full-fledged CRM. It also has a website builder and tools for sharing data with Facebook and Instagram.

Mailchimp has a separate section with statistics on how often your emails are opened and clicked on. This is valuable data, but not enough. The real secret is how to use Mailchimp to get the most out of it. You can find it in the campaign reports. It contains information about the average and total profitability of the campaign, both in general and by segments, to find out who orders from you, when and why.