The basic assembly of the system already has all the necessary modules to get started, as well as many additional ones to immediately or gradually expand the functionality of the online store. Brander has successfully launched dozens of projects on Magento and recommends this CMS to new clients. First of all, because of its capabilities and prospects, and secondly, because we have developed and tested custom modules that are needed in the Ukrainian e-commerce market.
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MAGENTO 2.3
Magento 2.3 is a CMS (content management system) for medium and large online stores and other web applications. It is a functional, flexible, easy-to-administer engine designed for B2C and B2B, which will give your website an excellent UI (user interface) and high performance. Magento is the basis of more than 30% of online stores around the world. All of them look equally good, although in different ways, and work stably on PCs and smartphones, solving e-commerce tasks.
Magento is a CMS or a content management system. This is a web application written in one of the programming languages (in this case, PHP), the basis to which modules responsible for various functions of your online store or other project are connected. The CMS determines how the site itself and its administrative panel will look and work, as well as many other important aspects, such as stability under heavy loads, as well as the details in the format of interface elements familiar to the user.
In theory, a website can be written from scratch in a pure programming language, but it is very difficult and unprofitable for many reasons, from hundreds of times higher price to problems at the stage of solving even the simplest tasks. That is why developers use CMS and frameworks. With a CMS, programmers have ready-made, customizable or custom modules from which to build a website, and a framework is a set of rules and tools for writing modules with the necessary functions. Both solutions are suitable for both small stores with several dozen products and large marketplaces. The only difference is how unusual features you want to offer your users. If you are going to release a complex web application with a unique business logic, it is better to choose a framework such as Laravel or Node.JS.
If you want to create an online store, a website for a delivery company, online services with a content subscription, and much more that works according to the principle familiar to users, you will most likely be able to use one of the CMSs. Development will be cheaper and faster, and the finished site will be highly ranked by search engines and well received by customers from the very beginning. The CMS already has a basic set of blocks and functions, and we have our own custom modules for popular tasks, for example, connecting Ukrainian payment services. All you have to do is choose a content management system, and Magento is one of the best options.
Magento 2.3 supports PWA (Progressive Web Application) technology, which transforms a website into an application. Now you don't need to write a separate program or mobile version - your store or service will be adaptive to any OS and screen diagonal.
The latest version available for download - Magento 2.3 - has received significant security improvements. You can connect two-factor authentication to link the user's phone to the service to further protect their data, set ReCAPTCHA to prevent bots from entering and generally take security to a new level.
Magenta is a system for large e-commerce projects that need to keep track of a large number of products and personnel, as well as conduct and analyze the effectiveness of marketing campaigns. Modules for accounting for goods from different sources, such as Multi-Source Inventory, composite reports on movements and balances, as well as user behavior and preferences can replace the functionality of the usual 1C and marketing software.
Magento is the best CMS for medium and large e-commerce projects. It is a powerful, flexible, and functional engine with the largest number of useful business features out of the box, ready for any load. Brander recommends the development of online stores and online services on Magento to almost all of their new clients, because over the years of working with this system, they have created and tested custom plugins that Ukrainian businesses need. We have many Magento web applications in our portfolio, including Sushiya and Zolotoy Vek, all of which are popular with users because they are functional, fast, and stable.