LinkedIn is a social network for establishing business connections where you can launch a successful advertising campaign in the b2b segment. It can help you attract leads and job candidates, as well as increase brand awareness. Linkedin advertising is very popular in the EU, the US, Canada, and Australia, where there are no other similar platforms. If you do business in one of these regions, you should definitely evaluate its advantages as a place to advertise, but it can also be beneficial for Ukrainian companies, depending on your target audience.
The goal of a LinkedIn campaign can be to increase brand awareness, capture your website visitors or engage them, and you can also attract leads and job candidates. An ad can look like a picture, a carousel with images, a video, a message, or text, or it can be a classic targeted ad. The latter two are available only in the desktop app. How to design each of them and for whom they are best suited is described in the relevant sections of the account.
On Linkedin, you can customize your ads as precisely as on any other social network. You can show it only to those who have worked in the same industry all their lives, change jobs no more than once every three years, graduated from a specific faculty of the right university, and worked their way up to a managerial position. And that's just the beginning - if you know your audience well, it won't be difficult to set up incredibly accurate and therefore effective targeting.
Advertising on LinkedIn will cost you from $5 per click or $25 per thousand impressions. It's expensive compared to other social networks, but it pays off with consistently higher conversions thanks to precise targeting.
LinkedIn Insight is a tag manager for the social network. You can add it to your website and it will allow you to collect information about your visitors to optimize and automate your advertising campaigns. This is a handy tool, especially for remarketing. Similarly, in your LinkedIn account, you can generate forms to interact with those who are interested in your ad to learn more about them and their reactions to your ad.
Linkedin is a social network for business. If you are looking for employees, partners, and customers, especially for the B2B segment, there is no better place to advertise. If you have an international business focused on the US, Canada, Australia, and the EU, advertising on Linkedin is guaranteed to be effective, thanks not only to the specifics of the platform, but also to precise targeting and intelligent remarketing tools.