Digital marketing
Technologies

HOTJAR

Hotjar is a marketing analytics service based on heat maps. It is a great addition to Google Analytics and other monitoring tools that allows you to take a fresh look at the user experience and improve it.


The creators of hot jar believe that the numbers and indicators collected by classic analytics systems do not give a complete picture of the behavior of visitors, and help to see what they are actually doing on the site.


Heatmaps, session records, feedback, and other not-so-conventional evaluation tools will really tell you about the quality of the UI (user interface), the value of the content, and the offer.

HOTJAR 1
5 HotJar features for your business
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Heat maps 1 / 5

The most popular menu sections and products, scrolling depth, and problem areas on each page can all be revealed by color. The warmer the shade on the report, the more users looked at this part of the site, hovered over it, and of course clicked. This way you will see what the customer is really interested in, how attractive an advertising banner is, for example, and how easy it is to interact with different elements. In addition, HotJar is able to create heatmaps for tablet and smartphone users, who click less often but scroll more. Information about such sessions is analyzed separately.

Online recording of sessions 2 / 5

Why look at dry numbers when you can see the site through the eyes of the user? HotJar can record mouse cursor movements. If a customer, for example, can't navigate a menu, can't fill in a field, or can't open a product description, you'll see it and be able to fix it. If they are looking for certain sizes, brands, colors, and so on, you will know what they like. You don't have to go through all the records - Hotjar collects data in a conversion funnel. This is a type of report that shows bottlenecks - where users failed to complete the next step on the way to checkout or other targeted actions. You can set up several conditions and learn about all potential problems at once. By collecting such statistics for all users, you can learn much more about your audience and make your website more user-friendly.

Feedback 3 / 5

Ask users directly what can be improved. Ask them to rate the entire site or the add-on you're testing. Ask for their opinion right on the pages or offer to follow a link. Hotjar has several customizable questionnaires, from the simplest (like/dislike) to the most detailed, where you can write a detailed answer. If you already know enough about your customer, you can offer them the one they want to fill out when they want to fill it out. The results of the surveys are also collected in a general detailed report that is easy to analyze.

Teamwork 4 / 5

You can view all maps, records, survey results, and reports together with your colleagues, including remotely. Leave comments, recognize employees, discuss tasks, and find solutions where and when you need them. Hotjar is a subscription service (there is a free version), but it does not limit the number of users. You can share the information you receive in CSV or XLSX formats with everyone from designers and copywriters to investors, and they can comment on reports from a PC, tablet, or smartphone.

Easy integration and support 5 / 5

To install Hotjar, you need only one script - a small JavaScript tracking code that needs to be inserted into the <head> tag. It usually doesn't slow down the page loading speed, but if it does, you can remove it and add it again after optimization. The company's official website has a very detailed guide with tips on how to use the service, including unusual ways to use it, which your analysts and marketers will definitely appreciate.

HOTJAR 2
Hotjar for e-commerce and retail

Hotjar is a visual way to see the behavioral patterns of your visitors. The service helps you understand customer emotions and use them to improve your website.

With Hotjar data, managers no longer have to build hypotheses based on indirect indicators. They will see exactly where and what problems users are facing, and UX designers will quickly fix the bottlenecks. Your marketers will be able to hear the voice of the customer (VOC) and track their satisfaction level (CSAT). These unusual metrics actually play a big role in the success of your project in general, and its marketing strategy in particular.

Hotjar is suitable for SaaS companies, digital agencies, and e-commerce. It will help you to get to know your users better and make your website much more convenient and interesting, and therefore more profitable.

Digital marketing
Digital marketing