FACEBOOKSDK
Facebook SDK is a set of developer tools (Software Development Kit) with everything you need to integrate an application or website with Facebook. It includes various APIs - functions and methods for solving tasks ranging from simple ones, such as authorization on the service through a social network, to complex ones that allow you to collect data and analyze it.
Facebook SDKs are ready-to-integrate code parts into a website or application that make it easier for developers to work on all platforms. There are separate toolkits for Android and iOS (Swift), as well as for JavaScript, PHP, React, Python, Flutter, and even Unity, but not only.
The basis of all Facebook SDKs is the Graph API. This is a method of reading and writing data, a way to access everything that is available on the social network and your developers can get it. Using the Graph API, you can collect any open data for analyzing users, pages, posts, groups, events, etc. The Marketing API is a structured tool for the same purposes, such as managing advertising campaigns, building sales funnels, creating ad templates, and segmenting your audience.
This is a very convenient feature that allows users not to create a new account on the website or in the app, but to press one button and log in from their profile. This is good for customers, as it saves them time and eliminates the need to create and memorize passwords. And it is equally beneficial for the project owner, who gets more information about the new user quickly and for free.
Facebook is popular. Advertising on it is effective. If your target audience uses this social network, it is illogical to exclude it from your promotion strategy. Moreover, one of the SDKs will help you find those who are part of your target audience, and analytical tools will help you optimize your strategy. Marketers will be able to customize targeting by geolocation, gender and age, occupation, interests, and behavioral factors. Facebook is especially good for attracting audiences to mobile applications, but the demand for goods and services can also be significantly increased.
SDKs that are indispensable for a news portal or blog are built-in comments on the site that can be written with your social media nickname, as well as "like," "save," and "share" buttons to share your own or someone else's post from the site or application on Facebook. Such plugins, not only for Facebook, but also for other social networks, not only improve engagement, but also improve the evaluation of your site by search engines.
While the Facebook SDK for PHP provides tools for managing and reporting on ad campaigns, the React version helps you use native JavaScript to build social apps. Taking tests and polls and then sharing the results with friends is a favorite of many users and can also be used to increase your audience. The same category includes Unity game SDKs for PC and mobile games, which engage users in thematic groups and offer in-game rewards for registering and doing other things in them, such as inviting friends, and thus new users.
Facebook is a great platform for advertising almost any project, but not only. The listed features are the basic capabilities of the Facebook SDK. In addition to the official toolkits, your developers will have access to third-party SDKs for various programming languages and frameworks, which are also publicly available on the official website. The world's most popular social network offers a lot of integration opportunities, constantly increases their number, and actively encourages developers of various software to use them.
The relevance of using Facebook SDK increases in proportion to how much you want to attract and retain potential customers from this social network. Even if you don't need to set up an automatic e-mail newsletter for a group of Facebook users, for example, or you don't plan to run ads there at all, it's still worthwhile to connect Facebook authorization and allow them to share content. This way, you will make your service a little more convenient and increase brand awareness at minimal cost.