ESPUTNIK
Esputnik is a service for creating omnichannel marketing campaigns. It is a tool for increasing sales: creating e-mail, SMS, and Viber newsletters, as well as push notifications. The e-satellite is able to collect information about customers from various sources and allows you to create personalized customer engagement strategies that increase sales.
Esputnik is a service as a service with convenient regional tariff plans, including a free one. If 2500 emails per month is not enough for you, you can choose one of two options: pay a fixed rate for the number of subscribers and send them as many messages as you want, or pay as you go for each email. The first step to get started is to register on the website. The second is to integrate the service code into your website, CRM, or mobile app. After that, it will automatically start collecting data, and you will start sending newsletters.
E Sputnik is suitable not only for retailers of any scale, but also for services, such as ticketing and accommodation booking. It makes it easy to automate the sales funnel and guide the customer from subscription to the main target action.
Esputnik is suitable for organizing communication with customers wherever it is convenient for them. Right now, you can set up a chain of emails, phone and Viber messages, and push notifications. Soon, WhatsApp and Telegram will be added to these channels and you will be able to significantly increase your audience reach.
With Esputnik, your marketers and copywriters no longer need the help of a coder to build email templates. The drag-n-drop editor allows you to assemble a layout from ready-made blocks, customizing their appearance to match your company's identity and advertising goals. You can use not only blocks with images and text, but also buttons, videos, social media icons, and much more to build your emails. Product cards in emails are filled in automatically - you just need to paste a link to it, without having to manually enter prices and names.
Esputnik is well suited for those who need to not only attract new customers but also retain regular ones. The service will “remember” what products customers have viewed and collect them or similar ones for your newsletter. All you have to do is create text and design for an abandoned cart or personalized recommendations. You can set up any other triggers that make your emails more personalized, such as birthday greetings, a selection of products that match those that the user has already bought before, etc. According to statistics, such emails are opened 35% more often, and the conversion rate is even higher. You can also create entire chains of emails that will be sent according to a script, depending on what the user has done or not.
Categorizing users into groups is equally useful for creating content relevant to them and for in-depth analytics. ESputnik first segments subscribers by age, gender, place of residence, and other data entered in the subscription form, and then starts using additional information. It can be obtained from the newsletter, for example, to find out which emails are opened more often - triggered, news, or promotions. The second source is CRM. From the database, you can find out about the total average check, product preferences, and frequency of purchases. In addition, eSputnik tracks the behavior of the guest on the website: what he/she watches, from which device, and how he/she uses filters. All this can be used to improve the effectiveness of marketing campaigns.
ESputnik collects and displays statistics in real time, which allows you to monitor current indicators and make quick decisions. The set of analytics is standard, but sufficient to evaluate the effectiveness of campaigns - all reports, from RFM analysis to cohort analysis, dynamics graphs, and click map, are generated automatically and available in your account.
ESputnik is one of the easiest and most convenient services for setting up email marketing campaigns. There is nothing superfluous here and everything you need to improve your understanding of your audience and retain them. eSputnik has few ready-made integrations with CRM, CMS, and social networks, but you can always write them specifically for your project. Marketers know how to work with this service, and its support will help you in Russian and Ukrainian if you have any problems. ESputnik will help you get to know your audience better and use the maximum number of channels to interact with them, reducing advertising budgets and increasing the effectiveness of your campaigns.