APPSFLYER
AppsFlyer is a service for collecting and analyzing data about users of websites and applications. It is a marketing program for attribution - tracking the user journey across all platforms, channels, and devices.
AppsFlyer is one of the most popular services in its segment. It is used by large retail chains like Walmart and cable TV channels like HBO to better understand their wide audience. With Facebook, Google, Apple Search Ads, and 6,000 more lesser-known AppsFlyer partners, you can easily collect accurate and detailed data about your customers from all of these platforms.
AppsFlyer is a service as a service. To start using it, you need to register on the website and install an SDK (ready-made code) in your application or website, which will be responsible for data processing. The service has several tariff plans, including a free one, with a good set of features to run ads on all channels. For startups and small businesses, there is a version with advanced analytics and support that will tell you how to work with appsflyer, and for large companies, the service will plan individual tariffs depending on their field of activity. You can request the most comprehensive demo version and see what AppsFlyer is capable of before signing up.
Finding the paths of users is the main task of Epsflower. “People-Based” attribution combines all the sources that led to one user in one place. Now you will receive statistics not only by channels but also by people. For example, if a person first saw a Google Ads ad, then subscribed to your Facebook page, and before buying in the store itself, entered a query in the search bar, you will know about it. Without such attribution, the customer acquisition would be credited to organic or 4 different people, which greatly distorts the real effectiveness of the channels. Attribution monitoring is also important for marketing campaigns that target regular users - those who read your blog, subscribe to social media, e-mail newsletter, etc.
AppsFlyer will help you not only evaluate the effectiveness of your ads in the broadest sense, but also create and customize them. To do this, the service offers you its proprietary driplink technology. Deep links that will lead the customer to your app can be placed in emails, social networks, sent in SMS and push notifications. In addition, they can be segmented in one place to, for example, redirect Android and iOS users to different app stores or social networks, and those who came from a PC to a website landing page, and much more, depending on your goals.
AppsFlyer helps marketers analyze segmented data that changes over time. Built-in filters simplify cohort analysis by groups of users with any attributes. Tools for visualizing information using tables and graphs allow you to look at data from different angles. You will have a personal account with many basic and unusual functions for building a wide variety of reports. The number of impressions, clicks, app installs, conversions of different advertising campaigns (at different times, in different cities and countries, for a certain segment of the target audience), as well as any other custom metrics can be combined in one chart and you can see the whole picture. All of this will help you make timely changes to your marketing strategy and get good retention rates - the number of users who become regular customers.
AppsFlyer has the ability to conduct A/B testing - to show different segments of users different versions of a website or application to assess their reaction to changes. You'll have all the information you need for accurate targeting, and most importantly, an ecosystem in which to use it. AppsFlyer is popular and approved by Facebook, Google, and more. It will be much easier to get data about your customers from these sources and send it back to you to customize your ads than with lesser-known services.
AppsFlyer does an excellent job of detecting abnormal user behavior that may actually be fraudulent. The service will help you understand if your website or app is being used by bots or if there are any other security issues so that you can fix them quickly.
AppsFlyer is an attribution service that allows you to find out how a customer has reached your website or app, and to continue to monitor which ads and platforms attract them more. With the help of the data collected by AppsFlyer and powerful analytics tools, you can track the statistics and effectiveness of advertising campaigns across all channels, both by general and specific indicators. This makes the service useful for marketers and analysts who prefer to manage campaigns manually rather than automate everything to the smallest detail, as in the case of a competitor service, Adjust, and keep everything under personal control.