Technologies

AHREFS

Ahrefs is a set of SEO tools for website audit, keyword research, competitor analysis, and content optimization. It is a convenient platform for preparing for website optimization and tracking the results of promotion. Ahrefs is a powerful and beginner-friendly software with huge capabilities that is used by marketers from Facebook, Adobe, Netflix, and many others.

What is Ahrefs and how to use it

Ahrefs is a universal platform for SEO promotion. It is a service as a service that requires you to register and subscribe to a suitable tariff plan. You can try out all the features and evaluate the benefits of community support in the test mode for $1 per day, and then choose a tariff. Pricing plans differ only in the amount of data that the system can process, which means you will not be limited in functionality, regardless of the size of your business.

6 Ahrefs features for your business
01
Research

"Website Explorer is a set of tools for a comprehensive analysis of link profile and search traffic. It will help you find out which keywords organically attract customers to your competitors and from which resources. You will see where they place external links and what kind of advertising they invest in. Ahrefs collects very detailed statistics - landing pages, keywords, bids, and more. The system can track hundreds of millions of keywords and analyze link profiles using the fastest crawler.

02
Keyword analysis

Ahrefs gives you access to a huge database of keywords for 170 countries and 10 search engines. This platform is perfect for use in the Russian-speaking segment and allows you to conduct in-depth research, constantly identifying new relevant solutions. Machine learning ensures accurate determination of the frequency of queries, competitiveness, and clicks on them. Analytics tools will find the top 10 most popular words for you and compose phrases with different relevance for you. These will include phrases with entire keywords, questions, queries that match terms, search suggestions, and those that are still ranked on the top pages with keywords. You will immediately see related words to your query (LSI), which will help you to better cover the topic. All SEO metrics will be collected in convenient tables, lists, and graphs with filters for analytics.

03
Internal audit

Like all good promotion platforms, Ahrefs is able to analyze the current state of the site. It has powerful scanning tools that will collect statistics, find errors, and recommend how to fix them. You can choose which sections to check if you have thousands of pages on your website and watch the audit results in real time. Ahrefs tests performance and loading speed, checks html tags and localization quality, scans outbound and inbound links, and of course content and resources - images, JavaScript, and CSS. Techies love Ahrefs not only because it makes the analytics phase easier and faster. The platform helps to immediately use the data obtained to solve dozens of different tasks. For example, you can set up more precise custom filters or find and fix duplicate links, all in one place. Plus, you can set the interval of intermediate checks in the system - for example, monthly analytics of only those pages and sections that you are currently improving and promoting.

04
Morning Tracker

With Ahrefs, you can conveniently track how your search engine rankings are changing and visually compare your performance with your competitors. You can collect data on desktop and mobile search results separately, and analyze statistics for all countries where you do business simultaneously. Ahrefs monitors all the important indicators - website visibility, average position and traffic, position distribution - all in visual graphs and charts, where statistics for the entire time since the start of work are stored. Separately, you will receive detailed statistics on SERP (search engine results page) features - snippets and links, as well as blocks with pictures, videos, products, knowledge cards, and more. You'll see ranking progress, CPC, click-through and return rates, as well as other metrics for each keyword. A variety of filter and tagging options in the Morning Tracker section will allow SEOs to segment data and generate personalized reports by various parameters, which will also be updated online at set intervals. They can add a comparison of their indicators with those of competitors, as well as set up a mailing list with the most important data to other specialists working on the project, management, and customers.

05
Content tips

These analytics will help you find the most popular content and create the same. Ahrefs uses organic traffic, domain and donor rankings, traffic cost, and social media reactions to assess popularity. At the same time, it will help you find the best combination of competition, costs, and partnerships.

06
Community support

Ahrefs is one of the friendliest services out there. Regardless of your tariff plan, and even while you are still testing the product, you can always count on help. Ahrefs regularly publishes articles and training videos for its users, including in-depth analysis of narrow tasks, and they are completely free of charge. All you need to do to get support from the community and communicate with your colleagues is to go to the private Facebook page and ask a question.

Conclusion

Ahrefs is a convenient service for SEO specialists with a large set of all the necessary tools for website optimization and promotion. It will help you find website problems, collect the best keywords and places for links. Ahrefs will collect data on your competitors and tell you how to create content and where to place it to improve your position. In addition to a powerful technical part and a user-friendly interface, with a subscription to Ahrefs, you will receive support from a unique community and software creators who will help you achieve your goals.