ADJUST
Adjust is a marketing platform for mobile applications. The service collects statistics, helps automate advertising campaigns, and ensures cybersecurity, including fraud prevention. Adjust is a German company whose product is used by the well-known Viber and Joom applications in Ukraine, as well as N26, Monzo, and other European banks. Adjust is an official partner of Google, Facebook, Apple, Twitter, Unity, and many other corporations.
Adjust has separate products for attribution, analytics, audience construction, automation, and security. You can use only the ones that your business needs. You can also choose comprehensive solutions for gaming, financial applications, e-commerce, and travel booking services.
Adjust is a subscription service. To start using it, you need to register and choose a tariff plan. There are three of them in total, and each has no fixed price - you choose the products and in the amount that your product needs. Each of them has free services - tracking clicks on ads and user paths in the application. After registration, you will have access to your personal account, where you can centrally manage your advertising campaigns. You can get acquainted with all the features of Adjust by requesting a free demo.
Mobile attribution tools link users to the ads they interact with in apps, browsers, and OTT platforms. This way you can understand what exactly brought them to you. Adjust is a partner of Facebook, Google, Snap, and Twitter, as well as more than 200 other platforms. This means that you don't need to spend time integrating with them using separate SDKs - everything is already ready. You can not only receive data from these platforms, but also send it back to launch targeted advertising campaigns. Audience Builder, an automatic retargeting tool, will make this task even easier.
Attracting users is only part of the marketing strategy that Adjust can help you implement. You can retain them and make them permanent if you understand each of them better, and the service has powerful analytics tools for this. Adjust does not limit its users in the number of events that can be tracked. You will find out what, how, and when they order, how often they use any feature, and most importantly, how all this affects the effectiveness of advertising and your profits. You can segment your audience by any custom metrics and collect them into cohorts for analysis. The Adjust dashboard has all the basic built-in tools for evaluating marketing campaigns LTV, ROI, KPIs, etc. Plus, you can create your own metrics. All collected data will be synchronized in real time on Adjust's servers and automatically saved in raw form to your cloud.
Simplifying the creation and optimization of advertising campaigns is the main function of marketing services like Adjust, but it can do much more than its competitors. With Adjust, you get convenient centralized management of all campaigns with many built-in automation options. Set flexible custom rules for bids and budget, and the service will monitor their implementation, leaving you time to be creative.
Fraud protection is the part of the service Adjust is most proud of. The Fraud Prevention Suite not only detects threats of ad fraud, but also automatically prevents it. Adjust offers you not only to pay them much less than you could lose to fraudsters, but also to save advertising budgets that could be spent on attracting spammy search robots. Plus, you get real data for analytics and protect your reputation. Adjust is able to identify emulated traffic sources, SDK spoofing, farms, and spammers, but most importantly, it offers patented AI-based solutions that can find even the most technically advanced spammy search crawlers. Your data and the data of your users will be protected as reliably as it is possible now.
Adjust is a powerful marketing platform for mobile applications. It is suitable for any project, from B2C e-commerce to financial organizations and games. With Adjust, you can process huge amounts of data to learn everything you need to know about your users for detailed analytics. You will start running truly effective and automated advertising campaigns across multiple channels, with a payback several times higher than before integration. Plus, you'll have the world's most advanced fraud protection based on artificial intelligence.