Tags are a very popular and well-known concept. Someone is familiar with it from Instagram, someone has a podcast or blog on YouTube, and someone has been creating catalogues for online stores. And today we will talk about the importance of tags for sales and online stores.
What is a tag? A tag or label is a tool for organizing products in marketplace or online store catalogues.
What Are Tags and Labels in Online Stores?
The main task of a tag or label is to indicate the properties and description of goods, as well as to simplify the search for goods by the customer.
A tag is presented as a specific word or phrase that clearly and distinctly describes a product or group of products. Tags can be as follows:
- colour;
- materials;
- seasonality;
- affiliation;
- size;
- type of connector or socket on the motherboard (in the case of a PC);
- brand.
Tags are also used to describe product features, both qualitative and operational: for outdoor use, waterproof material, etc.
How Can I Use Tags and Labels to Quickly Find Products?
Tags help potential customers find the right product items faster. If all the products are properly categorized and have appropriate tags, then the buyer just needs to select "search by tags" or "search by labels", enter a few keywords, and see all the items that meet this criterion.
There was a time when online stores created a separate "tag cloud" for convenience. It looked interesting at the time, but now it is no longer relevant.
Today, tag suggestions are based on the most frequent requests and performance indicators.
How to Organize Tags and Labels in a Product Catalogue?
This is where analysis, metrics, and statistics come in. When you start creating tags for your items, you can make them basic. Or you can conduct research and increase their effectiveness several times over.
What to look for when creating relevant tags:
- Identify the properties of goods that are important to the buyer. Let's say you have sneakers from a well-known company with the letter "A". They are white, on some kind of super sole, and have moisture protection. And in the tags, you need to highlight "waterproof" to highlight their key feature. This is important for the user. He may not even be looking for such a model, but he will think about how effectively he will use it.
- Based on the product description, you create a list of tags that will help the customer find the right product faster.
- Once the lists are ready, you need to double-check and proofread them. You need to make sure that all the tags match the products and their quality/performance characteristics.
- Make sure the tags work properly and are easy to use.
How Do I Update the List of Tags and Labels?
The list of tags may change from time to time. This is where we come back to analysis and data. You need to research customer preferences and what's important to them now.
As soon as you have generated statistics on the popularity of products, their distinctive features, and what is important to the customer, you can change the tags. You don't have to change all the products on your website at the same time. You can do it gradually.
Conclusions
Working on an online store requires an integrated approach. Each of its elements requires attention and elaboration, regular updates and error correction. Tags are one of them. Thanks to tags and their proper configuration, you can provide not only quick search and navigation of products, but also give your customers a pleasant experience of interacting with your store. And if you need help, Brander specialists are always ready to get to work.